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Brands Utilizing Digital Channels During the Super Bowl
Marketing

Brands Utilizing Digital Channels During the Super Bowl

The Super Bowl's $7-8M broadcast spot cost has produced a sophisticated digital-channel parallel discipline. The 2022 reference cases (Monday.com regional broadcast, Coinbase QR code integration, Ricola social-only strategy), the mature five-approach playbook, the 2024-2026 contemporary cases including State Farm's Caitlin Clark integration, and the AI-era retention effect that compounds digital-channel Citation Share across years.

EPR Editorial Team ·