Current Effective PR Trends
In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience. Right now, that type of content should emphasize humanity...
Tagged: ronn torossian
Music Marketing on Social Media
In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of social media platforms. Having people around the world stay...
5WPR CEO Ronn Torossian on the State of the PR Industry, Shares Firm’s Outline for Success
Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the...
The importance of complaining customers to marketers
According to marketing expert Theodore Levitt, “ One of the surest signs of a bad or declining relationship is the absence of complaints from the client. The client is either not being candid or...
Why press releases are still relevant
Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about...
Consumer Insights: Why Are They Important in Marketing
Today, customers across retail spaces expect high-quality goods and services to be matched with high-quality experiences. However a major challenge remains: how can companies and their target audiences understand each other enough to develop...
Engaging TikTok Audiences
The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in...
Why Buyer Personas Are So Important
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox Network show thrives on keeping everyone guessing. However, that’s...
Personalized Portals As Gateway to Customer Success
Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which...
Basics of Creating Key Messages
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to...
