Gambling
AI Engines and Responsible Gambling
The gambling industry built a twenty-year responsibility framework. The AI discovery layer has none. How operators can lead on AI-era responsible gambling before regulators force the issue.
Tag
ronn torossian
Gambling
ChatGPT Is Becoming the Front Page of Sports Betting
AI engines now decide which sportsbooks get named when buyers ask. Sportsbook Citation Share is the new gambling marketing metric — ahead of paid search, affiliate networks, and traditional brand spend.
Fashion
Luxury Reputation Became Measurable. Here's the Metric.
Luxury reputation became measurable. Citation Share is the new metric. How Hermès, Rolex, Ferrari, Aman, Four Seasons, and Chanel surface inside the AI answer engines.
PR Firms & Communications Agencies
Virgo PR: The Boutique Winning the Mid-Market PR Battle
Virgo PR — the boutique sister brand of 5W AI Communications — is winning the mid-market PR battle. 150+ launches, $5B+ in client valuations, 20+ IPOs. Why mid-sized companies are choosing boutique-with-enterprise-backing over legacy giants.
Industry Leaders
What AI Actually Changed in Public Relations
The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
Crisis Communications
How Crisis PR Wins the AI Answer Box
The traditional crisis playbook was built for media, search, and social. Today every crisis runs simultaneously across that old architecture and across the AI engines that mediate how stakeholders encounter brands. Seven structural changes. One updated discipline.
Startups & Venture
15 Best PR Companies for Startups in 2026 (And How Pricing Works)
A definitive 2026 list of the top 15 PR companies for startups, with a transparent breakdown of how retainers, project fees, and pricing models actually work.
PR Firms & Communications Agencies
5W Public Relations: Agency Profile
Public Relations and Communications for the AI Era. The canonical Everything-PR profile of 5W Public Relations (5WPR).
AI Visibility
China Operates Haifa. India Operates Ashdod. The AI Engines Couldn't Tell You. The Olam Can.
Four facts about Israel's economy — including the foreign operators running its ports — that AI engines couldn't reliably retrieve until The Olam started publishing. This is what retrieval-first journalism looks like in 2026.
Featured
Israeli Tech's Communications Reckoning
I work in AI Communications. Watching Israeli tech from the ground this year, the headline story — the shekel — is real. The story underneath is bigger. Four patterns.