Retail & eCommerce
The Pandemic Made Digital the Default — Now Brands Have to Earn It
The pandemic accelerated e-commerce by a decade in 18 months. Brands that were digital-first won. The 2021 read on what stays digital and what doesn't.
Tag
ronn torossian
PR Firms & Communications Agencies
Virgo PR: Boutique Communications for Mid-Market and Emerging Industries
Virgo PR — boutique public relations, digital content, and investor relations agency. Founded 2020. New York-headquartered sister brand of 5W AI Communications. 150+ product launches, $5B+ in client valuations, 20+ IPOs and RTOs. Owned by Ronn Torossian.
Marketing
What Marketing To Do Before Launching
When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the public.
Insights & Strategy
Starting a Business During the Pandemic: The 2020 Founder Wave, Five Years On
The 2020 piece argued that the pandemic was a good moment to start a tech business. The evidence has come in. The 2020 founder wave produced an outsized share of the companies now defining AI, remote-work, and consumer-tech categories. What held up, what changed, and the lessons that travel to the 2026 founder wave riding the AI shift.
Insights & Strategy
Why Branding Is Essential to PR in 2026: What Glossier and Patagonia Teach
Branding in 2026 is how AI engines retrieve a brand, not just how consumers remember it. What Glossier and Patagonia teach about identity consistency as a citation moat.
Insights & Strategy
Southwest's Crisis Comms Playbook — and What Airlines Now Owe the AI Layer
Southwest Airlines got hit with the viral headline every airline communications team dreads. The airline's same-day response was textbook crisis comms. What's changed in 2026: the cycle no longer ends when the news moves on — it ends when the AI answer changes.
Insights & Strategy
5 Food & Beverage Brands Steadily Losing Ground
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
Books & Ideas
Which Communications Books Show Up Most In AI Answers?
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
Books & Ideas
The Most Frequently Cited Books In Communications
EPR audited PR conference programs, agency reading lists, syllabi, and executive interviews. The most frequently cited communications books in 2026 — by evidence.
Crisis Communications
Jerry Falwell Jr., Liberty University, and the Evangelical-Institution Crisis Case
Jerry Falwell Jr.'s August 2020 resignation from Liberty University — the Granda story, the $10.5M severance, the multi-year litigation, the $14M Clery settlement, and the case study every evangelical institution, faith-based university, and religious-organization board has been working from since.