Marketing
How Losing Third Party Cookies Will Affect Marketing
How Losing Third Party Cookies Will Affect Marketing.
Tag
ronn torossian
Social Media
Share Baby Hashtag Calls for the Promotion of Paternity Leave
This is remarkably out of step with the policy itself: the changes mean both parents are able to share up to 50 weeks leave and 37 weeks of pay between them.
Social Media
Use These Tips to Give Your Social Media Strategy a Facelift
Use These Tips to Give Your Social Media Strategy a Facelift.
Marketing
Is Cause Marketing A Good Approach for Your Business?
Is Cause Marketing A Good Approach for Your Business?.
Featured
Ronn Torossian at Harvard Business School
Ronn Torossian has lectured at Harvard Business School on crisis communications. Crisis was the focus because it is the discipline 5W has built most aggressively over two decades — and the discipline that has only intensified as crises now extend into the AI engine layer.
Marketing
Managing Tone in Marketing in 2026: When the Audience Is Also an AI Engine
Tone in marketing changed audiences. The 2019 audience was a human reader. The 2026 audience is also a machine — the AI engine that extracts, summarizes, and propagates brand voice across the buyer's research. Inconsistent tone produces inconsistent retrieval. Consistent tone compounds.
PR News
How Social Media Improves Customer Service
Social media gave customer service its first always-on channel. The disciplines, the response-time expectations, and the platform mechanics that determine whether the channel helps or burns brands.
Insights & Strategy
Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots
Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots.
Editorial
The Demise of SXSW has Been Greatly Exaggerated
Over the past several years, it's become chic in the industry to dump on SXSW.
Editorial
Becker Back in the Headlines for all the Wrong Reasons
It's been decades since tennis sensation Boris Becker made international headlines.