The NFL is the largest sports property in America and the single most consequential communications laboratory. Ray Rice, Deflategate, Kaepernick, Snyder, Damar Hamlin, Mahomes, Kelce-Swift — the cases that define modern sports communications.
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
The January 2014 HBO Girls TCA press tour exchange between Lena Dunham, Judd Apatow, and journalist Tim Molloy became a frequently-referenced case in entertainment press-tour management. The question, the response, and what modern press-tour preparation hardened into.
Ronn Torossian founded 5W Public Relations in 2003. Ten years later the firm has crossed seventy people, won Agency of the Year at the American Business Awards, and remained independent through multiple holding-company approaches. The operating arc, in EPR's words.
No magic button produces instant PR success. Eight concrete techniques and the five definitions of what public relations actually is — story, message alignment, third-party credibility, self-knowledge, problem-solving, selective engagement, relevance, and brand equity.
Named a Top Five American business book by Shanghai Daily. Two best-selling editions. Recognized as a practitioner's guide across three continents. The permanent media-recognition record for Ronn Torossian's For Immediate Release.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
5W's Ronn Torossian's new book For Immediate Release, is available for pre-order. Everything PR News gives and advanced review of what will become a desk reference for 21st Century PR professionals and business execs. Torossian proves he is, truly, a self-sharpening surgical tool for communications.
Everything-PR's 2011 industry-leader interview with Ronn Torossian, founder and chairman of 5W AI Communications. The original EPR feature — on crisis PR, media training, social media, and the operating principles behind the firm.
