Mars, Royal Canin & Other Pet PR Programs From Asia

In Asia, several pet companies have executed standout social media pet PR campaigns that capture attention through creativity, cultural relevance, and effective use of digital platforms. Here are some notable examples:

1. Mars Petcare’s “Whiskas Cat Lounge”

• Country: China
• Overview: Whiskas created a social media campaign featuring a virtual cat lounge experience. Using popular Chinese social media platforms like Weibo and Xiaohongshu, the campaign allowed cat owners to engage in virtual events and activities, including live streams and interactive content featuring cute cats.
• Key Elements: Virtual experiences, live streaming, interactive content.

2. Royal Canin’s “Healthy Pets, Happy Owners” Campaign

• Country: Japan
• Overview: Royal Canin focused on promoting pet health and nutrition through a series of engaging videos and social media posts. The campaign featured testimonials from Japanese pet owners and veterinarians, sharing stories and advice on keeping pets healthy.
• Key Elements: Educational content, testimonials, culturally relevant advice.

3. PawBo’s “PawBo+ Remote Pet Camera” Campaign

• Country: South Korea
• Overview: PawBo, known for its remote pet camera, ran a campaign that highlighted the benefits of staying connected with pets while away. The campaign used Instagram and KakaoTalk to share videos and photos of pets interacting with their owners through the PawBo camera, creating a sense of connection and engagement.
• Key Elements: User-generated content, influencer partnerships, product demonstrations.

4. Petstages’ “Pet Enrichment Challenge”

• Country: Thailand
• Overview: Petstages launched a social media challenge encouraging pet owners to share creative ways they enrich their pets’ lives using Petstages toys. The campaign was promoted through Facebook and Instagram, with a focus on engaging pet owners and showcasing the brand’s products in action.
• Key Elements: Social media challenges, user-generated content, brand engagement.

5. BarkBox’s “BarkBox Super Chewer” Campaign

• Country: Singapore
• Overview: BarkBox targeted the Singaporean market with a campaign highlighting the durability and fun of its Super Chewer boxes. The campaign included engaging content on Instagram and TikTok, featuring videos of dogs unboxing and playing with their toys, emphasizing the product’s quality and appeal.
• Key Elements: TikTok videos, product demonstrations, engaging visuals.

6. Loving Pets’ “Pet Travel” Campaign

• Country: Hong Kong
• Overview: Loving Pets ran a social media campaign focusing on pet travel tips and products for pet owners who travel with their pets. The campaign featured informative posts and videos on Facebook and Instagram, showcasing travel-friendly pet products and offering tips for a smooth travel experience.
• Key Elements: Informative content, product demonstrations, travel tips.

7. A Pet’s Life “Pet Adoption Awareness”

• Country: India
• Overview: A Pet’s Life, a pet care brand, used social media platforms like Instagram and Facebook to promote pet adoption. The campaign featured heartwarming stories and photos of rescued pets, aiming to raise awareness and encourage adoptions while also promoting their pet care products.
• Key Elements: Emotional storytelling, adoption advocacy, social media engagement.

8. Furbo’s “Pet Cam Moments” Campaign

• Country: Taiwan
• Overview: Furbo highlighted its pet camera through a campaign that encouraged pet owners to share memorable moments captured by the Furbo camera. The campaign used Instagram and Line to showcase cute and funny pet videos, leveraging user-generated content to engage with the audience.
• Key Elements: User-generated content, engaging visuals, social media contests.

These campaigns effectively leverage social media platforms popular in Asia to engage with pet owners, promote products, and build brand awareness through creative and culturally relevant content.