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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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Establishing a competitive edge means turning the tables of the market into your businesses favor. Ensure the market forces favor your company is key to gaining an edge on the competition. With so many businesses competing for the customer's dollars and attention, each business has to work hard to … [Read more...]
Ask any leader, and they will likely tell you they have more to do than they have time to do it. We have all kinds of metaphors to describe it: wearing lots of hats, too many irons in the fire, burning the candle at both ends … you understand, because you’re likely living it. The best managers … [Read more...]
KCSA Strategic Communications Privately held and publicly known – KCSA Strategic Communications brings decades of experience to their client’s table – unfortunately it is a firm mired in mediocracy. Small thinking, very large client and staff turnover. This isn’t a good agency. Founded in 1969, … [Read more...]
One of the best signs of a good leader is how well they can effectively train new leaders within their organization, as well as how well they develop the leaders they already have on the team. Most companies say they have a training and development program, but how often are those protocols … [Read more...]
To get anywhere you have to start heading in the right direction and to build anything, you must have a firm foundation. Makes sense, right? Then why do so many young entrepreneurs and startup businesses pay so little attention to key early metrics when they’re just getting started? Is it hubris? Do … [Read more...]
Public relations should be a key part of any working vision, regardless if you’re a for-profit, not-for-profit or a volunteer organization. Despite what people sometimes assume, PR is not just about messaging. Sure, that plays a major role in the process, but it’s not the only concern. Your vision – … [Read more...]
Even when a business has a successful PR plan in place, it’s never a bad thing to review and think of ways to improve or even switch it all around. Sooner or later, people stop hearing and seeing something they’ve encountered many times before. … [Read more...]
Grand Rapids Community College has issued an RFP for Digital Advertising and Search Engine Marketing. The chosen agency shall provide the communications department with a digital and search engine marketing campaign that will generate prospective student leads. … [Read more...]
The Denver Marketing Office (DMO) is seeking partnerships for strategic marketing and creative services in planning, managing, and implementing marketing campaigns for a wide variety of programs and initiatives throughout the City. The city is seeking firms who can also help to advance and elevate … [Read more...]
The Charlottesville Albemarle Airport Authority has issued an RFP for Creative Marketing and Website Services . … [Read more...]