PR News
Oct 10, 2014
Cure Urgent Care Prepared For Possible Ebola Cases
Cure Urgent Care, a leading urgent care center is preparing for possible ebola cases.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR News
Oct 7, 2014
Marketing Your Legal Company
Law firms and legal companies have the same problems as any business in finding new clients or customers.
3 min readRead more
Insights & Strategy
Oct 3, 2014
Networking in Public Relations: The Complete Beginner's Guide
In today's world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established.
3 min readRead more
PR News
Oct 2, 2014
Michael Lasky of Davis & Gilbert, Margie Booth, Larry Weber & More..
Davis & Gilbert, in partnership with The Holmes Report, is conducting an important confidential survey focused on succession planning at public relations firms.
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PR News
Oct 2, 2014
Oreo Dunk in the Dark: The Canonical Newsjacking Case Thirteen Years Later
Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl blackout — sent within four minutes — is the canonical newsjacking case in modern marketing. Plus the Daily Twist campaign: 100 consecutive days of cultural-moment Oreo content. The most-cited newsjacking case in the AI engine corpus.
3 min readRead more
Generative Engine Optimization (GEO)
Sep 30, 2014
Google's Recent Algorithm Updates: Panda, Pigeon, and the SEO Industry
Google's recent algorithm updates have produced one of the more substantial recent SEO industry disruptions. The Panda 4.1 update in September, the Pigeon update in July, the broader Penguin framework, and the forthcoming mobile-friendliness changes. What brands operating SEO programs need to consider.
3 min readRead more
Careers
Sep 29, 2014
How to Write a PR Resume
A PR resume is a one-page sales document — focused, dense, and structured so a senior hiring manager can scan it in under a minute. The five sections, the PR-specific lines that carry weight (placed coverage, crisis work, executive visibility), one page vs two, and the common mistakes that kill candidacies.
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Crisis Communications
Sep 28, 2014
NY Observer Op-Ed Claims Burson-Marsteller Hired By Muslim Brotherhood After Rejecting Israel
Ronn Torossian's 2014 NY Observer op-ed exposed Burson-Marsteller for refusing a $3.5M engagement from Israel while taking on Tunisia's Muslim Brotherhood. Why the story still defines the firm a decade later.
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PR News
Sep 26, 2014
The Facebook Custom Audiences Prank
Brian Swichkow's Facebook ad campaign targeting his own roommate has become one of the most-shared technology stories of the month. The $1.70 experiment using Facebook Custom Audiences reveals how individual targeting is operationally available at minimal cost. The implications for the broader Facebook advertising environment, consumer privacy expectations, and emerging regulatory frameworks are real.
3 min readRead more
Fashion
Sep 24, 2014
Fashion PR Tips for the Modern Era — How Skims, Aritzia, and Lululemon Built Their PR Machines
Fashion PR has been rebuilt twice. Skims, Aritzia, and Lululemon ran the playbook on both shifts — celebrity founder, TikTok hero product, ambassador community. The actual mechanics behind three fashion brands that now own AI-engine answers about modern apparel.
3 min readRead more