Podcasts, more than ever, are becoming a popular form of media consumption among many different demographics of consumers. One of the advantages of podcasts is that there is a virtually unlimited amount of niches that the content can fit into, meaning consumers can likely find a podcast that fits the subject matter they’re seeking easily. […]
Season Ready?
The music may still be missing but the holiday décor has been up at some stores for a few weeks already. Are you ready? Even if you are or think you are, there are some tweaks you may wish to consider in your marketing plan based on the following information. Like What? 83% of pc […]
Strong Brand Values: Why They Matter
Nike took a big risk when it signed an endorsement deal with former NFL quarterback Colin Kaepernick. The player had caught a lot of flak from the league and from some fans for his unwavering stance on police brutality and racism in the country, and his insistence on kneeling during the singing of the National […]
Public Relations Salary Ranges
As described in an earlier article, the demand for public relations professionals is high today, largely because of the explosion on social media. This is encouraging for current PR folks as well as for students seeking to major in PR. The median annual salary for a PR specialist in 2017 was nearly $60,000 according to […]
Using the Right Tools to Thrive As a Digital Creator in the PR Industry
Behind most successful PR Firms stand an innovative digital team that consists of graphic designers and video editors helping to take a company’s creativity to the next level. With the need for digital content such as pictures, videos, logos, etc. on the rise, agencies need to expand their in-house creative teams to provide content not […]
Confidence is Key When it Comes to Female Leaders
The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one. Users often don’t know who is sitting behind the screen, who is handling the request they have sent in, and who is writing the words they are reading. Even so, the digital world remains dominated […]
AllSocial: New User-Focused Social Media Platform Making Waves
A brand-new social media platform is already making waves across the industry. AllSocial aims to put users first while creating an experience that allows you to discover exciting stories, connect with friends and share content that matters to you. AllSocial has placed control back into the hands of users, which is undoubtedly one of the […]
Online Marketplace, Direct, or Both?
If you’ve been struggling with this question, you’re not alone. For most retailers, it’s not so much a question of an online marketplace or direct, but of both. Last year, the top 100 global marketplaces sold more than $1.6 trillion worth of merchandise, an increase of 20%. Globally, the two giants are Amazon and Ali […]
Congrats on the Promotion!
Okay, celebrating is over and it’s your first day on the job as the new marketing director. The CEO said she chose you because of your servant leadership as well as your skills in strategic planning, communications and accountability. She also wanted to see a positive turnaround in revenues but also had confidence that you […]
Strategies for Female Leaders
It is an old adage, but can be used to explain a world of realities: men are from Mars, and women are from Venus. In few industries is the gender divide so obvious than that of the digital and technology sphere. In an emerging realm of a limitless number of workplaces, men still outnumber women […]
