Blogging can act as the cornerstone of a social media marketing strategy. This is a relatively stable hub for sharing detailed and important information with an audience. It is an effective way to amplify a brand’s voice and core values, and to build authority within a business niche. The more blog posts get shared, the better a site will rank in search engines. Given below are some ways with the help of which blogs can successfully captivate an audience. 1) Include social sharing - Every blog should include social sharing widgets so that users can easily share its content with... Read More >

The Florida Department of State (herein referred to as the “Department”), Division of Arts and Culture (herein referred to as the “Division” or “DAC”) is requesting proposals for fullservice, multi-platform marketing campaign services. Background: Founded in 1969 in response to the creation of the National Endowment for the Arts, the Division began life as the Division of Cultural Affairs and was tasked with oversight of the Ringling Museum of Art, the Stephen F. Foster Historical Site and all historical commissions and boards. Since then, the Division has administered Legislatively appropriated arts and culture grant programs as well as executed its... Read More >

The Labor shortage is biting hard on the American economy and companies regardless of their sizes are feeling it. Big companies like McDonald’s, JBS, Amazon, as well as major hotels and restaurants are feeling the heat of the crisis brought about by the widespread shortage of labor since the pandemic began. Workers lacked the incentive to work during the pandemic because of the various unemployment benefits paid to workers during the pandemic. Now that the pandemic is slowly going away and states are halting the payment of benefits, workers are as reluctant as ever to return to work. Immigration restrictions... Read More >

In an unprecedented move, Thailand has announced its plan to start charging and collecting value-added tax (VAT) from technology corporations operating in the country. The plan is to generate about 5 billion baht-- the equivalent of $154.7 million-- from the tax every year. The announcement was made by a senior official of the government.               The new tax rule will affect foreign corporations that operate electronically in Thailand. These companies now have to register with the government to pay VAT payments. Ekniti Nitithanpraphas, a senior official at Thailand’s finance ministry, made the announcement  to reporters. Ekniti also said 69... Read More >

download ·         What is your role at Acuity Knowledge Partners and how have your responsibilities been redefined by the pandemic?  As the Chief Revenue and Marketing Officer (CRMO) at Acuity Knowledge Partners (Acuity), I lead all sales, account management and marketing activities for the global organization.  My role, and sales and marketing in general, has seen remarkable elevation amid the pandemic. Acuity’s board and C-suite see marketing as a critical function to drive growth for the company. As CRMO, I must set priorities so the firm can navigate this growth strategically. Throughout the pandemic, my focus for both sales and marketing... Read More >

Earlier in August popular adult content site, OnlyFans caused public outrage when it announced a new ban on “sexually explicit content.” This ban was to be in effect starting October 1st.  However, on August 25, OnlyFans announced the ban was being suspended. As soon as the announcement about the ban was made, rumors surfaced that the reason behind it was a plan for the company to go public.  However, more information followed, which contradicted those rumors. Why Ban Adult Content? Banks. The simple answer is the banks don’t want to process any payments linked to adult content. This is a... Read More >

One of the key aspects of creating a successful business during this time is utilizing public relations, which is strategic communication efforts that are designed to positively influence how the public views and response to a company. Although plenty of big brands and corporations can afford to have big PR campaigns or work with professional PR agencies that will handle all those matters, brand new companies usually can't afford to do the same. Fortunately, there are several effective strategies that even brand new startups can use to build up some positive public relations effort. Most brand new companies don’t look... Read More >

In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low.  The supply of these chips has been affected by the pandemic and the industry as a whole is feeling the effects of the pandemic. Because of this, there is a widespread shortage of semiconductors that are vital to the production of automobiles. This shortage of chips isn’t expected to stabilize anytime before mid-next year, and full recovery is projected to occur in the second half of the year. The outlook is certainly grim... Read More >

As a marketing platform with a lot of potential, Instagram has the ability to bring together plenty of businesses and consumers. In fact, it’s consistently ranked as one of the most popular social media platforms, with over a billion users around the world who enjoy the visual focus of the app. There are several ways that companies can successfully employ Instagram marketing. These are strategies that can position businesses as a part of the global digital community and help them reach a large number of consumers. Business Instagram Account The first step in utilizing Instagram as a marketing platform for... Read More >

The American Land Title Association (ALTA) will hire a firm to help us redesign our main website, unite several external sites, and improve our functionality, analytics, and user experience. This firm will also help ALTA modernize several components on the backend to improve the staff experience and help develop standards and procedures for web content. Background: The American Land Title Association, founded in 1907, is the national trade association representing more than 6,400 title insurance companies, title and settlement agents, independent abstracters, title searchers, and real estate attorneys. With offices throughout the United States, ALTA members conduct title searches, examinations,... Read More >