Microsoft’s PR Reshuffle

Well-known technology giant Microsoft has moved its six-figure consumer public relations account from London-based 3 Monkeys Zeno to sister shop Assembly, wrapping up a decade-long relationship with the agency. Assembly is a bespoke agency created by Edelman, combining public relations, digital, social, measurement and creative on behalf of Microsoft. Both Edelman and 3 Monkeys Zeno […]

Creating Strong Brand Messaging 

branding tips

Marketing is a universal language. No matter what type of product or service a business offers, the foundational principle remains the same: reach as many eyes as possible, with the most amount of results. Whether the aim is sales or simply just education, creating a unified and strong brand message is a key part to […]

Jussie Smollett’s career is over

Jussie-Smollett-convicted

There can be no doubt now that Jussie Smollett will struggle to revive his career. The Empire star broke his silence on the ‘worst time of his life’ after all charges against him for filing a false police report were dropped earlier this month.  His record has also been wiped clean, and reports indicate he […]

PR News from Lippe Taylor, FWV PR & Hotwire PR

pr news and insights

Godiva Selects Lippe Taylor for US PR Following a competitive review, Belgian chocolatier company Godiva has selected PR firm Lippe Taylor to handle their US branding and social media presence. The company hopes to implement a “5x strategy” that will further their image as a lifestyle brand, increasing business for their cafes fivefold globally by […]

The 4 Kookiest Kardashian Moments of 2018

The-Kardasians

With the release of the trailer of the next season of the all-time Sunday afternoon staple Keeping Up With the Kardashians, there is no denying that the Kardashian-Jenner continue to grab the world’s attention. As we countdown to the masterpiece the next season is sure to be, let’s recap the top four public relations hits […]

Five Tech Trends To Watch in 2019

5 tech trends to look out for

It goes without saying that the ties between the internet and commercial success for any business are almost irreversibly woven, and become closer by the week. To make sure you’re getting your share of the pie, it is essential that you stay up to date with the rapidly evolving world of commercial tech. Here’s five […]

How Marketing and HR Can Collaborate

Hr and marketing

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there […]

Maureen Lippe Of Lippe Taylor Feature

When Maureen Lippe founded Lippe Taylor, a public relations firm based in New York, she did so because she saw a need for more innovation in the industry. Working in editorial within the fashion and beauty industry, Lippe saw little creativity when it came to promoting brands. This was a problem. “Brands were executing such […]

Using PR to fundraise for nonprofits

Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities. A targeted approach to public […]

Facebook’s Fall and what it means for your business

The Federal Trade Commission is negotiating a multi-billion-dollar penalty for Facebook’s violations of its consent agreement. In the UK, Parliament physically compelled the turnover of secret Facebook documents that show an astonishing disregard for user privacy- and a knowing, intentional effort to violate laws on the use of personal information. The UK has requested that […]