PR News From M Booth, Edelman & APCO

Some Public Relations news from around the industry: Karen Strauss Joins M Booth Karen Strauss has joined M Booth Health as the chief strategy and innovation officer, a position that will have her leading the company’s strategic and creative planning function. In this new position, she will also be developing new products and services for […]

HOW TO GET AHEAD IN ADVERTISING

That’s the title of the movie HubSpot characterized as one of the “strangest movies of the 80s.”  For marketers who began in the field 20 or more years ago, and who were also responsible for advertising, the usual regime usually meant weeks, if not months of meetings, analysis and manual buys. That ritual was critical […]

Communicating Appreciation in the Workplace

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Salary matters, but it’s not the only reason people come to jobs – and it’s certainly not the reason people leave them. If you want the members of your team to be happy and productive, benefitting the bottom line to the best of their ability, you have to work on the culture, not just reflect […]

Head & Hand PR Profile

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Head & Hand PR (HHPR) has done several interesting events recently – here are some of HHPR’s masterstrokes: Yacht Drop at Times Square For their 50th Anniversary, Azimut Benetti Group sought to have a disruptive show in one of their leading markets: the United States. To achieve this ambitious goal, Azimut Benetti Group consulted with HHPR on […]

Google Policy Shift Stops Well Short of Ban

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For three years now, web companies have been facing increasingly loud consumer demands that they do something about false or misleading political advertising on their platforms or using their channels. The rub, of course, is that political advertising is extremely lucrative, and companies are not willing to give up that cash flow without good cause, […]

Types of Crisis a Company Could Face

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Mistakes just happen; nobody plans for them. Often these are little mistakes that accumulate into big issues if they go unnoticed by the team. Of course, to anticipate failure is not such a fun task but it goes a long way in equipping the team on how to respond. If a crisis is poorly resolved […]

State of Alabama Issues Public Relations RFP

Alabama State

The purpose of this procurement is to establish a contract for public relations and marketing services to be provided in conjunction with, and under the direction of, the ADOC Public Information Office (“PIO”). Background: The Alabama Department of Corrections (“ADOC”) announces this Request for Proposal (“RFP”) to all eligible and interested parties for the opportunity […]

Lede PR Firm: Three Entrepreneurial Women Leap

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A year ago, three women took an entrepreneurial leap to start a PR firm that has gone from strength to strength to emerge in this year’s top 50 PR firms. The three hard-working women Sarah Rothman, Amanda Silverman and Meredith O’Sullivan all quit their high profile jobs at giant bi-coastal PR firm 42 West to tackle […]

Roger Mason Backed Sports Entertainment Company To Launch

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Vaunt, an athlete and entertainer IP development company is launching with investors including Tony Robbins, Gary Winnick, Elysian Park Ventures (the private investment arm of the LA Dodgers ownership group),NBA Hall of Famer Mitch Richmond and others.  Vaunt was cofounded by 11-year NBA veteran Roger Mason Jr. and entrepreneur Omari Ware, and was created to […]

Try These Hacks to Grow Email Marketing Lists

Growing an email marketing list can be a challenge for a business that’s just starting out or that’s only just beginning to integrate email into its marketing strategy. And for smaller businesses, it can be hard to justify the sometimes-steep cost per acquisition for building that email list. For businesses dedicated to doing marketing the […]