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In recent years, social media has emerged to play a pivotal role in transforming the ways in which people engage in politics, and how politics itself operates as a function in society. Considering the digital platform it depends on, social media has given political parties and politicians the chance to establish direct connections with an […]
Over the last few years, a focus on women’s issues has risen in prominence in the public sphere. From the pink tax to inequality in the workplace, gender issues have taken center stage in the news more than ever before. Still, there is one issue that few outlets — and brands — have managed to […]
The public relations profession continues to move and change as quickly as today’s Twitter storms. Here are some of the latest developments: Fleishmann-Hillard News Fleishmann-Hillard has joined forces with Memo, the firm that pioneered the access and availability of engagement data from earned media to public relations and communications pros. Sources of their data include […]
On-Page Content While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view. Google’s latest algorithm puts a major emphasis on useful, high-quality writing rather than heavy keyword usage. As such, avoid “keyword stuffing,” and instead focus on […]
For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed, when most people think SEO, they assume a complex and time-consuming process akin to transcribing the entire internet itself. You’ll be […]
It’s a matter of seconds. That’s, typically speaking, the small window of time that brands have to reach prospective customers through their various forms of advertising and marketing. A few seconds isn’t much time. Yet, in today’s age of instant gratification and impatience, it’s vital for brands to have the ability to snag the attention […]
Before making the decision to hire a PR firm, or starting your own campaign, it is vital that you understand the nature of news. Luckily, it’s not rocket science. There are only two ways to make news: create a story, or follow a story. Understanding the difference between the two is critical knowledge for anyone […]
Expanding paid digital practice, mergers, and acquisitions, reducing the number of employees and sealing major deals with international companies. These are some of the shifts currently experienced in the marketing space, making a huge impact on the services offered by influencer marketing agencies and brands. Spurt in revenues is also another noticeable result of the […]
PR Revenue Finally Increasing for Huntsworth According to a statement from CEO Paul Taaffe, the medical communications company Huntsworth’s Grayling, Citigate Dewe Rogerson and Red divisions are seeing a growth in revenue for “the first time in a number of years”. In the first part of the year, revenue was unimpressive. The company’s Like-For-Like (LFL) […]
Artificial intelligence and automation have made marketing management more accessible to even those who have no prior experience. Now, an increasing number of businesses are beginning to consider bringing more marketing operations under their own roof instead of sourcing the work to marketing or digital agencies. Of course, a marketing agency holds a lot of […]
