Why Do So Many Businesses Fail to Create a Marketing Strategy?


It’s a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses. Often, business owners balk at the prospect of shelling out money on marketing. To them, it seems like a large expenditure that may or may not bring in results. While this is absolutely a risk, and something that […]

Advertising with Instagram: Getting Started

Instagram has quickly proven itself as a valuable asset to startups and small businesses alike. As users of the platform would know, it doesn’t matter how small your audience is; if you use the right hashtags, you’re likely to receive at least a few likes and comments on each post. Furthermore, with a whopping 500 […]

Why Google Rankings and Ads Matter for Any Business

google ranking

An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of competition in his home area of southern California. After all, most PR professionals tend to work for agencies, which tend to […]

E-Commerce: How To Optimize Your Product Page

You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart. It’s time to revise your […]

Attracting the Best: Writing Job Descriptions for Marketing Positions

Recently, I stumbled across a job posting. I’ll spare the details for the sake of the company’s reputation, but here’s the rundown of the job description: ●        The job posting bragged about the company’s lack of work/life balance ●        The hired professional perform the jobs of no less than three full-time employees ●        The pay was sub-par for […]

What To Look For in Marketing Managers

marketing manager

The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a well-known private university. She interned at a big corporate agency during her summer vacations, and she’s bilingual. When the newest marketing […]

Managing a PR Crisis


All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these scenarios. All businesses are vulnerable to a wide range of unexpected threats and in this age of anything going viral at […]

Qualities for Effective Leadership

While having leadership experience is mandatory for most CEOs, it is possible to reach the position and still need to hone these skills. All great CEOs know that they have to be honest about what qualities they possess, and those they do not while also having a willingness to improve the areas that will benefit […]

Do It Yourself PR Pitfalls To Avoid

pr news and insights

When you want to achieve a measured, effective, and consistent public relations campaign, the best option is to hire a PR professional. But, the fact of the matter is, some people either don’t think they have the budget for that, or they feel they can go it alone. More often than not, whether they get […]

PR News On Ronn Torossian, Weber Shandwick and MWWPR

metropolitan magazine

Metropolitan Magazine Names Ronn Torossian As One Of The Most Influential New Yorkers Ronn Torossian, the President and CEO of 5W Public Relations, has been named among the most influential New Yorkers in Metropolitan Magazine’s annual list. Editor in Chief of Metropolitan Magazine Adam Kluger said of Torossian “[he] exploded on the scene…with a singular […]