Marketing RFP issued By West Virginia University Online

2021-07-23 by Jade Minh
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West Virginia University Online is seeking an agency that can conduct a multichannel digital marketing campaign that raises brand awareness and national visibility of WVU online programs, and that boosts enrollment and recruitment and drives traffic to the WVU Online website (https://online.wvu.edu/). Qualified vendors must submit proposals showing how display marketing will generate qualified leads for accredited online graduate and undergraduate programs, and online certificates. The vendor will leverage Google, Bing, Yahoo! and other search engines to drive traffic to WVU Online programs and offerings to increase lead volume. Background: WVU Online targets nontraditional learners. Nontraditional learners can be defined... Read More >

RFP of N.C. CCR&R Council Website Redesign

2021-07-19 by Jade Minh
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Our primary objective is to continue to build brand identity, awareness and interest in our local and statewide services. We want to provide a platform for staff from N.C. CCR&R organizations across the state to use for gaining knowledge and sharing information critical to the CCR&R system and the services provided. The new website is expected to consist of a main CCR&R statewide site for the public with separate pages as required to incorporate all current website content and all of the services offered within the statewide system. The architecture that is the basis for the immediate upgrade must be... Read More >

Public Relations Agency for Orbis

2021-07-12 by Jade Minh
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Purpose: Position Orbis as a thought leader and leading eye care non-profitSupport in positioning Orbis brand as well as provide platforms to generate awareness about our initiatives, our partnerships and the impact we are making.Provide best possible strategies to push Orbis messaging, communication avenues, writing press releases, spokesperson and Orbis partner hospital experts/doctors’ articles, among others.Provide unique and innovative ideas to promote Orbis’s initiatives in India through new media formats apart from advertorials and editorials in print. Background: Orbis is a leading global non-governmental organization that transforms lives through the prevention and treatment of blindness. With our network of partners,... Read More >

Nicholas Adams: Leveraging the power of partnership post-pandemic

2021-06-30 by Jade Minh
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Everything PR News’ ongoing talks with industry leaders continues today with Ninico Communications CEO Nicholas Adams. Founded in 2011, the award-winning public relations agency has created campaigns, developed strategic messaging, and served as a publicist to some of California’s most celebrated brands and business leaders. Q&A: Nicholas Adams + Everything PR News EPR: What did 2020 look like for your agency? NA: PR is always valuable, but it is particularly valuable when things are going sideways. As COVID-19 pushed businesses to navigate in new ways and develop creative pivots in record speed, public relations and advertising agencies found themselves in... Read More >

Basics of Website Backlinks

2021-06-28 by Jade Minh
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how to create backlinks 900x493 1 When it comes to website SEO, aside from keywords, one of the most important factors is high-quality backlinks. When indexing and crawling websites, search engines look for relevant keywords within a web page, and look for backlinks within the website in order to understand how it’s connected to other websites. However, it’s not always easy for companies to put high-quality and relevant backlinks on their business websites. Additionally, the amount of website traffic is often directly related to the amount and the quality of a given website’s backlinks. Fortunately, with a bit of hard... Read More >

Small Business Marketing Tips

2021-06-17 by Jade Minh
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Small business owners don’t have to worry about waiting to create a large enough budget to be able to create marketing campaigns. In fact, before small businesses spend a single cent on marketing, business owners should consider learning several marketing tips that are specifically beneficial for small businesses. Website Optimization One of the best, as well as easiest things for small businesses to do, is to make sure their websites are keeping up with all the basic SEO rules. There’s no need to hire an SEO expert from the very beginning that will create a website that has all the... Read More >

PUBLIC RELATIONS RFP ISSUED BY GOOCHLAND COUNTY SCHOOL BOARD

2021-05-14 by Jade Minh
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Goochland County School Board (GCSB) is seeking qualified firms to be their Communications/Public Relations Consultant and/or improve and redesign our website to provide increased functionality and support in a user-friendly environment. Our goal is to be able to effectively communicate major upcoming initiatives and the superlative day-to-day work that Goochland County Public Schools (GCPS) is doing to “maximize the potential of every learner.” Goochland County Public Schools (GCPS) serves 2,510 K-12 students in Goochland County. Goochland County is in the eastern piedmont of central Virginia between the cities of Richmond and Charlottesville. The County is 281 square miles in a... Read More >

Using Digital PR to Boost Your Ecommerce Business Website

2021-05-11 by Jade Minh
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As an eCommerce business, you rely on your Internet presence to communicate your brand's message and encourage people through the sales funnel. Digital public relations is your key to curating a positive brand image online. With e-retail revenues projected to grow to $5.4 trillion by 2022, you’ll want to strengthen your brand’s online reputation so you can generate some of this revenue. What is public relations, and why should you care? Let's explore how to use PR to boost your eCommerce advertising and increase sales. What is Digital Public Relations? Public relations is the process of building an image or... Read More >

Marketing RFP Issued By Brookhaven Georgia

2021-04-29 by Jade Minh
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c441bc5742e078138676532d54e5550b The City of Brookhaven is seeking a professional marketing firm to support and supplement an existing Communications Department on the execution of a multi-faceted communications program pertaining to a one-time music festival-type event. Originally home to Creek Indians, John L. Evins began a large plantation in the area now known as Brookhaven in the early 1800’s.  Prior to the Civil War, ownership passed to Solomon Goodwin, then to Salson Stovall in the late 1800’s. Nearly all of what is now the Historic District developed on land owned at one time by Goodwin and/or Stovall.Around 1900, prominent Atlantans began building... Read More >

Creative RFP Issued By University of California

2021-04-26 by Jade Minh
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CESMII seeks seasoned Visual & Graphic Marketing Services (Independent Contractor) for supporting the development and delivery of world-class, professional presentations (PowerPoint), explainer videos, product demonstrations, etc. The Clean Energy Smart Manufacturing Innovation Institute (CESMII) operates as a program at UCLA. CESMII is the United States’ national institute on Smart Manufacturing (“SM”), ensuring the power of change and innovation is at the fingertips of everyone who touches manufacturing. CESMII is accelerating Smart Manufacturing adoption through the integration of advanced sensors, data analytics, platforms, and controls to radically improve efficiency, precision, performance, and energy productivity. CESMII is the Home of Smart Manufacturing,... Read More >

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