PR Plan Content Essentials

2021-04-26 by Jade Minh
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The world of public relations is constantly shifting and evolving,  what used to be templated press releases distributed to every email address relating to a news outlet, has turned into a variety of strategies and efforts. Nowadays, public relations is more closely related to marketing than ever, as the two work better together than alone. They are able to amplify brand messages and make each strategy more effective when they’re used alongside each other, instead of on their own. A great PR campaign is going to have press releases, articles, and press mentions, which all serve different purposes. All three... Read More >

Workhouse PR: Storytelling & Lifestyle

2021-04-13 by Jade Minh

Since its establishment in 1999, Workhouse has grown into a boutique agency developing and running stylish marketing campaigns and highly-successful global events. Headed by Adam Nelson, it has grown into an award-winning agency working with global brands like the Rolling Stones, Lennox Lewis, Tim Burton, and many more. Specializing in corporate and public affairs, celebrity, digital engagement, consumer marketing, real estate sports, entertainment marketing, luxury, hospitality and retail, Workhouse has scooped up a number of awards in the PR space. Given the agency’s outstanding performance, its notable awards and accomplishments and client roster are worth examining. Notable awards and milestones... Read More >

MARKETING RFP ISSUED BY CITY OF WASECA ECONOMIC DEVELOPMENT AUTHORITY

2021-04-09 by Jade Minh
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The goal of this website design and content marketing development project is to establish a strong market presence by offering a value-added web experience and broader market exposure for stakeholders that will increase visibility, value, and brand recognition to ultimately yield greater business investment in Waseca in the form of: • More manufacturing businesses paying exceptional wages for their sector, • Technology leading businesses, i.e., agricultural and medical technology, and med-tech supply chain related businesses, and • Related expanded workforce, jobs, and capital gains within Waseca • Other opportunities that emerge that take advantage of Waseca’s competitive advantages Resulting in:... Read More >

Advertising RFP Issued By San Joaquin Valley Air Pollution Control District

2021-04-08 by Jade Minh
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Since its formation in March 1992, the San Joaquin Valley Air Pollution Control District (District) has focused on improving air quality through a variety of rules, regulations, incentives and programs in Fresno, Kings, Madera, Merced, San Joaquin, Stanislaus, Tulare and the Valley air basin portion of Kern counties. The District's mission to protect public health by improving air quality in the San Joaquin Valley relies on the public's awareness, understanding and support of the agency and its air quality improvement programs. Widespread public acceptance and implementation of emission-reducing behaviors depend on cohesive, consistent, well designed, and well-implemented public outreach programs... Read More >

COMMUNICATIONS RFP ISSUED BY UNIVERSITY OF COLORADO

2021-04-06 by Jade Minh
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The University of Colorado – Denver, Colorado Clinical and Translational Sciences Institute (hereinafter “University” or “CCTSI”) has received federal funding to launch a communication campaign to promote the use of neutralizing monoclonal antibodies (nMAb) treatment for COVID-19. This campaign will use rapid, iterative prototyping of communication messages and materials for dissemination across the state of Colorado. We will use co-design methods to engage key stakeholders in the creation of materials as well as identifying potential methods for distribution. Stakeholder groups will include target audience members from across the state of Colorado including health care providers, public health agents and people... Read More >

Must Read PR Book of 2021

2021-04-06 by Jade Minh
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If 2020 taught us anything, it’s to expect the unexpected and that doomsday preppers may have had the right idea all along. Thanks to this reality, public relations continues to be more powerful than ever in a crowded, distracted, and confused world. The latter notion is expressed by CEO powerhouse, Ronn Torossian, in his second edition release of, FOR IMMEDIATE RELEASE: SHAPE MINDS, BUILD BRANDS, AND DELIVER GAME-CHANGING PUBLIC RELATIONS. Originally published in 2011, Torossian’s updated and revised version covers the changing social movements since its first publication--hitting on everything from the rise of TikTok culture, the fall of retail... Read More >

Channel V Media: PR Company Profile

2021-03-29 by Jade Minh

With headquarters in New York, Channel V Media was founded in 2008 and is a communications agency specializing in creating and executing communications programs for many visionary, innovative, and notable companies. The agency has unique expertise in creating strategic marketing programs relevant to the target audience. The team can unite all digital assets, PR, and content to generate targeted awareness while also driving inbound lead generation. This award-winning firm can easily build market momentum for any companies from emerging venture-backed innovators to established fortune 500 industry leaders, as it has built its practice on the intimate understanding of how brand... Read More >

Advertising RFP Issued By State of Illinois

2021-03-15 by Jade Minh
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Northern Illinois University (NIU) wishes to evaluate proposals from recruitment and professional advertising consulting firms who have experience working with higher education in the Chicago area to coordinate employee recruitment research and strategic advertising of potential employment vacancies for NIU on as “as needed basis”. Background: Northern Illinois University (NIU) wishes to evaluate proposals from recruitment and professional advertising consulting firms who have experience working with higher education in the Chicago area to coordinate employee recruitment research and strategic advertising of potential employment vacancies for NIU on as “as needed basis”. Typical positions advertised under this contract may include administrative... Read More >

Digital Media RFP Issued By State of Illinois Public Institutions of Higher Education

2021-03-11 by Jade Minh
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The University is seeking oversight and management of digital media buys and optimization for search engine marketing, social media advertising and other forms of digital advertising. The Vendor will provide strategic counsel in media planning by analyzing various digital media opportunities to maximize exposure for the University with desired audiences. The Vendor must have proven results working with higher education clients as well as other commercial and non-profit clients. The Vendor must have a proven ability to deliver high-quality leads at or below regional and national cost per lead benchmarks. In consultation with University Marketing, the Vendor will plan annual... Read More >

Marketing RFP Issued By Safe Home

2021-03-10 by Jade Minh
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Working in collaboration with Management Staff at Safe Home, the marketing vendor will work towards and measure efforts against the following goals: • Build greater community awareness of Safe Home’s services and programs as a domestic violence services provider in both Adams and York Counties. • Increase awareness of Safe Home as a community agency in Gettysburg, Pennsylvania, and its surrounding areas. • Drive measurable traffic to Safe Home through various media outlets, including, but not limited to, radio advertisements, PR, event support, and other targeted communications. • Craft key advertising messages about the issues of domestic violence and human... Read More >

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