2021-03-09 by Jade Minh
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The University of Missouri has provided teaching, research and service to Missouri since 1839. It was the first publicly supported institution of higher education established in the Louisiana Purchase territory. Today, the University of Missouri is one of the nation’s largest higher education institutions with more than 73,000 students, 24,000 faculty and staff on four campuses, an extension program with activities in every county of the state, comprehensive distance learning services and an extensive health care network. As the largest public research university in eastern Missouri, the University of Missouri–St. Louis prides itself on creating greater access to affordable, quality... Read More >

Sabrina LCP Communications: Company Profile

2021-03-08 by Jade Minh
Inside Sabrina

Founded in 2011, and based in New York City, Sabrina LCP Communications is a full-service public relations consultancy. The firm uses the power of traditional and modern communications channels to shape conversations, build brands, and create value for clients and businesses. The goal of Sabrina LCP is to drive impactful media relations campaigns that can reach clients’ core audiences. These range between brands, marketers, media outlets, influencers, as well as consumers. Through leveraging the team of senior industry experts, the consultancy is quickly able to scale up any PR effort and major initiative, as well as provide support to all... Read More >


2021-03-04 by Jade Minh
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The City of Greeley is seeking services from an agency that can lead and work collaboratively with city staff to execute an integrated strategic advertising plan to promote the UCCC shows. The chart below outlines the previous deliverables used to promote the UCCC. *The onset of COVID has provided an open opportunity for us to reset and identify the best path forward for promoting the UCCC. While these tactics were previously held as standards and expectations for promotion, the City is interested in resetting the standards and is looking for an agency that will identify best practices and successful strategies... Read More >

Gen Z is Driving Change

2021-03-04 by Jade Minh
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Marketers need to watch, look, and listen to Gen Z, folks born between 1997 and 2012 because they’ve overtaken millennials by almost 4 million to become the largest generation in the U.S. According to a United Nations World Population Prospects report currently numbering around 86 million, their numbers are expected to grow to 88 million over the next 20 years, largely due to migration. A study by Morning Consult punctuated the importance of this generation. Gen Z’s sheer numbers and changes in values highlighted in previous articles caught the attention of marketers eager to capture their business and attention and... Read More >

Become an Expert Brander

2021-03-02 by Jade Minh

Until recently, branding meant marking cattle with a red-hot iron so ranchers could identify their herds. But in today’s world, it means a lot more. From there, branding evolved into creating logos that signified a company or its products until now, where it’s even more! With nearly four billion consumers surfing social media platforms and spending almost two-and-a-half hours there daily, being known and remembered are essential to the success of a company’s products. Branding is the route to that success. For Starters Marketers pursuing branding need to consider several things before jumping in. As in all marketing, it starts... Read More >

The Krupp Group: Agency Profile

2021-03-02 by Jade Minh

In 2005, Cindy Krupp founded the boutique PR firm the Krupp Group. With offices in New York and Los Angeles, the Krupp Group offers high-end public relations services to global clients. The firm offers a wide range of services, including but not limited to influencer marketing, digital strategy as well as VIP and celebrity dressing. Krupp Group works with brand partners to create and foster strong connections with the brand’s consumer base. Krupp Group aims to build positive relationships with brand partners and dig up and place on display a unique story to that brand. They dedicate themselves to seamless... Read More >

Champion Management: Agency Profile

2021-02-27 by Jade Minh

Formed in 2002 as a marketing agency in the sports and entertainment space, Champion Management has evolved into an award-winning firm covering restaurants and retail brands. Founded by Ladd Biro, the firm boasts of 200+ years of collective working experience, partnering with leading corporations and not-for-profit entities.Distinguished for its world-class service and an unmatched network of media relations, Champion is the go-to agency for brands seeking placement on the local and national media stage. Building on good reputation, Champion opened approximately 100 new locations in more than 25 states in 2018.Noting that success is unique for each brand, studying Champion’s... Read More >


2021-02-26 by Jade Minh

Enrollment Markarch and Advertising Services for Enrollment Growth and Fiscal Stability Purpose: Bismarck State College is soliciting proposals from higher education consulting firms that specialize in enrollment marketing, research and advertising services for enrollment growth and financial stability. The 14-month contract will run from May 1, 2021-June 30, 2022 with an annual renewal option of up to two years. The proposal has four components: 1. Research and Analysis: a. BSC seeks a firm to conduct a comprehensive analyses of BSC’s performance – analyzing the market, collecting current and prospective student insights as well as analyzing the marketing and enrollment pipeline... Read More >

Mariposa Communications: Company profile

2021-02-25 by Jade Minh

Based in New York City, NY, Mariposa Communications is a noted fashion public relations and marketing firm established in 2009. Current president Liz Anthony founded the firm to bring the best public relations services possible to clients throughout the US and across the globe. By combining the intimate services of an in-house PR team with the range and offerings of a boutique firm, Mariposa can garner the most media attention and the best quality press for clients. Mariposa Communications specializes in fashion lifestyle branding and utilizes global leading print and digital publications. By leveraging highly valued relationships within the fashion... Read More >

Scientifically Testing Digital Marketing Strategies

2021-02-24 by Jade Minh
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ab testing 5 600x315 1 The pandemic has brought a lot of changes to people’s personal and professional lives, as well as businesses and industries. Businesses need to keep up with their customers’ buying habits, which seem to be evolving at an even faster pace than before. Thankfully, there is a scientific approach that can help companies build or expand their marketing strategies and consumers’ needs. The amount of information that people have at their fingertips these days has no limit. Businesses can capitalize on that by looking at everything from online conversations to predictive analytics. Companies can easily use... Read More >

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