Labor Crisis Hits Hotel Industry Hard

2021-09-14 by JamesD
Lato Boutique Hotel

In July, some hotel owners and managers declared their view that the labor crisis that had been plaguing their industry would end once the federal government stopped paying unemployment checks to people. The federal government had declared its intention to cease boosting unemployment benefits by September at that point. Now in September, the labor shortage in the restaurant and hotel industry has only intensified. Customer demand in the industry is rising post-pandemic but the companies cannot meet up with this demand due to the difficulty they currently face in hiring workers. Long-term Labor Crisis Looms The issue isn’t projected to... Read More >

Advertising RFP Issued By University of Prince Edward Island

2021-09-13 by JamesD

This Request for Proposals (the “RFP”) is an invitation by the University of Prince Edward Island (the “University”) to prospective proponents to submit proposals for Digital Advertising. The University of Prince Edward Island “UPEI” offers a wide range of programs and degrees to undergraduate, graduate, and doctoral students. Our students have access to exceptional programs, faculty, researchers, facilities and staff. Students come from all walks of life and from local, regional, national, and international locations to study and learn here. The University enrolment is approximately 5000 students. The University’s Marketing and Communications department works directly with local, national, and international... Read More >

Google and Apple Revenues to be Affected by New Legislation in South Korea

2021-09-13 by JamesD
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By allowing app users to pay software makers directly for the software they use, legislators in South Korea have passed a new law that will effectively end the fat commissions that tech giants Apple and Google earn from app sales. This affects the business model with which these companies operate and with which they make so much revenue from commission on app sales. Before this new legislation was passed in South Korea, software users were, like everyone else across the world, compelled to pay for applications through the payment gateways provided on Google’s Play Store and Apple’s iOS platforms. Similarly,... Read More >

POSTCARD MANIA CMO FEATURE

2021-09-13 by JamesD
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Q: What’s your favorite part of being a CMO? A: Since PostcardMania (PCM) founder and CEO, Joy Gendusa, brought me on in 2004, it’s always been a delight to serve PostcardMania’s central purpose: helping small business owners grow their companies. It’s been enjoyable solving the marketing puzzle for different industries. We started off primarily serving real estate; these guys contributed to almost half of all revenue. When the housing bubble burst in 2008, PostcardMania really had to grow and pivot our focus to helping everyone we could with direct mail. I helped Joy dive into our available data to see how much... Read More >

PORT OF HOUSTON AUTHORITY

2021-09-13 by JamesD
Bayport Terminal shutdown

MEDIA BUY RFP ISSUED IN HOUSTON SERVICES Purpose: The intent of this Request for Proposals (“RFP” or “Solicitation”) is to provide digital and traditional advertising media buying firms an opportunity to present their qualifications, experience, and conceptual approach to providing the scope of services in relation to the needs of Port Houston. Proposals that concisely present the information requested in the order and manner requested will be considered more favorably than a Proposal (“Proposal” or “Offer”) from an Offeror (“Offeror” or “Proposer”) of commensurate qualifications that displays a lack of organization, conciseness or attention to detail. Port Houston is soliciting... Read More >

Women’s empowerment as the message of a brand

2021-09-11 by JamesD
Loreal Paris BMAG Article What Is Womens Empowerment and 10 Women Led Organizations to Support D

Women’s empowerment means promoting women’s sense of self-worth, their capacity to make their own choices, and their right to influence social change for themselves and others. It is important to find out how women across different age groups perceive women’s empowerment and what type of messaging would resonate best with them. Now women are not portrayed as flawless beings, having their unspoken but understood place in the home, office, and social arena. But there seems to have been a change in the representation of women. It seems to acknowledge the fact that women of all ages, races, and sizes deserve... Read More >

Marketing RFP Issued By Southern Nevada Health District

2021-09-11 by JamesD
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The Southern Nevada Health District’s (“Health District”) Office of Disease Surveillance and Control (“ODSC”) is requesting proposals from qualified media and/or marketing contractors to develop a targeted marketing campaign to promote HIV awareness for Collect2Protect online HIV and STD testing, PrEP/PEP resources and condom distribution (“Project”). Background: The Health District was created in 1962 when the State Legislature combined the health departments of the county and several adjoining cities. The Health District is one of the largest local public health organizations in the United States, serving more than 2.2 million residents and safeguarding the public health of more than 42... Read More >

Canadian Residential Schools and Fallout for the Catholic Church

2021-09-10 by JamesD
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This summer saw some of the greatest public outrages in Canadian History. The Canadian public continues to admonish the Catholic Church’s refusal to offer an official apology for its role in running the residential schools across Canada. The bodies of over 1300 Indigenous children have been found in unmarked graves across Canada. These gravesites are at residential schools where Indigenous children were abused, neglected, and killed for over 100 years. The schools were run by the government and various church bodies. Catholic Church Faces Backlash Over Silence What started with the discovery of the remains of 215 children at a... Read More >

The City of Chicago sues Food Delivery Platforms Grubhub and DoorDash

2021-09-08 by JamesD
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Grubhub and DoorDash are food delivery platforms under the scrutiny of investigators in Chicago for a year over several violations. Now that the investigation has been concluded, the delivery platforms have been slammed with lawsuits following findings that reveal they employed strategies that went against existing laws. The lawsuit by the city of Chicago is an unprecedented assault on the operation of food delivery operators. It was announced on Friday, along with some allegations of unhealthy tactics employed by the organizations concerning multiple violations of laws governing businesses and consumer rights in the region. Chicago officials criticize the companies for... Read More >

ESSENCE VENTURES ANNOUNCES ACQUISITION OF BEAUTY CON MEDIA, FURTHER EXPANDING ITS PORTFOLIO OF BLACK-OWNED, PURPOSE-DRIVEN BRANDS

2021-09-07 by JamesD
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September 3, 2021 – NEW YORK, NY – An affiliate of Essence Ventures, the independent Black-owned consumer technology company focused on merging technology, content, community and commerce to meet the evolving cultural and lifestyle needs of people of color, announced today that it has acquired the assets of Beautycon Media, Inc. BeautyCon Media is an inclusive community for content creators, influencers, celebrities, fans, and brands to come together for all things beauty and fashion. As part of the acquisition, Essence Ventures  which operates the Essence festival of culture will operate the company’s renowned festival, BeautyCon, which brings together the biggest... Read More >

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