County of Somerset New Jersey Issues Marketing RFP

2021-09-01 by JamesD
new jersey public relations

The County of Somerset is seeking proposals from individual professionals and/or consulting firms to analyze the County’s communication strategy regarding amenities, services, programs, and experiences available to county residents, as well as marketing to retain businesses and visitors. Background: Somerset County is at the hub of Central New Jersey. Its 21 municipalities, which encompass 305 square miles, contain a diversity of landscape, population, and development that reflects the varied lifestyles of its estimated 331,164 residents. As one of America’s oldest counties, Somerset is steeped in colonial and Revolutionary War history. The county was established by charter on May 22, 1688,... Read More >

Wedding planner marketing

2021-08-31 by JamesD
Wedding

The pandemic has brides wearing masks but that does not draw attention away from the fact that the U.S. wedding market is a $60 billion industry. For couples, to wait for a grand ceremony at an indefinite date would strip the big day of all its fun. Some put the big day on hold, while some moved forward with their ceremonies inspiring a trend of ‘mini-monies’. However, only 4% of couples have canceled their weddings entirely. Given below are certain marketing strategies that would help wedding planner services stand out in their efforts. 1) Appear unique- With plenty of wedding planners, it... Read More >

Protecting a Company’s Reputation With Consumer Issues

2021-08-31 by JamesD

Recently, during a flight from Philadelphia to Miami, a passenger on a Frontier Airlines flight had to be duct-taped to his seat. This is because he allegedly groped two flight attendants and tried to go after a third one. News outlets obtained a cell phone video from another passenger on the same flight, where the passenger could be seen shouting various profanities while in his seat. He also claimed that his parents were worth over $2 million and declared that his grandfather was an attorney. Later on, he also punched one of the male flight attendants that were keeping an eye... Read More >

Beginner Social Media Marketing Advice

2021-08-30 by JamesD

Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be to increase traffic to a company’s website, increase product or service visibility, find more customers, or simply to get more followers on those platforms. These days social media platforms have become the fastest way for companies to spread the word to their customers about any new products and services. Additionally, millions of people around the world spend quite a bit of their time on social media... Read More >

Greenlight Biosciences, an RNA Firm is Going Public in a $1.5 Billion Deal

2021-08-28 by JamesD
GreenLight Bioscience

Greenlight Biosciences, an RNA tech firm is driving towards improving the availability of mRNA vaccines. The company has also been producing RNA-based pesticides as an alternative. The company wants to be capable of mass production of mRNA vaccines, as well as substances based on RNA that can be used to eliminate certain pests and bee colonies. Greenlight isn’t going about the deal alone either; the company is working with an acquisition company that specializes in special occasions. Green light’s valuation is about $1.5 billion, according to the companies. Greenlight Biosciences Greenlight Biosciences was founded in 2008 and is a synthetic... Read More >

Branding RFP Issued By College of Physicians and Surgeons of British Columbia

2021-08-27 by JamesD

The College is seeking proposals to support a major rebranding initiative. The outcomes of this initiative will include: • Research (e.g. interviews, focus groups, surveys, audit of existing brand and creative assets) • Defining audience personas for testing • A new visual identity—a logo/wordmark • A cohesive branding platform that supports the goals and essence of the College • Supporting brand guidelines • Supporting visual elements • Consistent application of the visual identity in all communication and public outreach activities • Increased public awareness about the College and its role in the health-care system College of Physicians and Surgeons of... Read More >

Tips for Affiliate Marketing

2021-08-27 by JamesD

One of the most popular ways for people to monetize content online is through affiliate marketing. Through affiliate marketing, people can get rewarded for the role they play in an audience’s buying journey. If a content creator has an affiliate link to a company within their content, they can receive a commission for every sale that they drive to that company as the direct result of anyone making a purchase through that affiliate link. Content creators can add as many affiliate links to their content as they want, but they have to build every link manually, which can take a... Read More >

Public Relations RFP Issued By City of Agoura Hills

2021-08-26 by JamesD

Purpose: The purpose of this Request for Proposal (RFP) is to identify the appropriate consultant to support the City of Agoura Hills’ strategic communications, media relations, and public relations priorities. The City of Agoura Hills continually works to improve processes to increase community awareness, responsiveness, and engagement. Our desired partner will have the capacity to, among other things: • Provide strategic counsel and direction, actively share and promote our message(s) consistent with the City Council’s and City Manager’s direction, • Amplify City-successes • Minimize the impact of controversial issues • Play an active role in implementation of the City’s approved... Read More >

T-Mobile PR Crisis with Data Breach that affects 40 million Customers

2021-08-26 by JamesD
T-Mobile Valentine's Day promotion

T-Mobile has reported the sixth breach on its data in only three years. The recent breach affects 40 million customers whose data and records have been compromised. This includes their unique device numbers, social security numbers, and Driver’s license numbers. News emerged recently of unauthorized access to T-Mobile’s systems when a list of the records of 30 million T-Mobile customers was posted on a dark web forum. The posters insisted they had another 70 million records apart from the ones posted, bringing the total compromised data to about 100 million. Ongoing Investigation and Statement T-Mobile has only confirmed the breach... Read More >

WynnBET partners with Paysafe for marketing and payments solutions in the US

2021-08-25 by JamesD
apple-pay-war

WynnBet, a sports-betting mobile platform in the US, has entered into a partnership with Paysafe, a platform for payments, also in the US. The partnership provides WynnBET with a platform to facilitate payments online.             In addition to facilitating payments, the partnership also provides WynnBET access to Paysafe’s Income Access, an affiliate program and marketing solution and services provider. Linking with Paysafe has allowed WynnBet’s online betting platform to add online payments to its vendors and bettors in places like Virginia, Indiana, and Colorado. The move is in line with the recent push by online bettors to prioritize fast... Read More >

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