What’s in a Trademark? Protecting Your Brand and Business

2019-07-16 by Jason Mitchell

What’s in a Trademark? Protecting Your Brand and Business One of the less glamorous, but no less important, parts of becoming an entrepreneur is acquainting yourself with a host of rules, practices, and terminology that make up the backbone of your business. One of these elements is trademarks: what is a trademark, what parts of your business can you trademark, and what stage of the business life cycle might you consider registering a trademark? In essence, a trademark is anything that is considered a source identifier. Consider a product that you recently purchased: how did you know what brand you... Read More >

City of Columbus Issues Marketing RFP

2019-07-01 by Jason Mitchell

City of Columbus Issues Marketing RFP The contract resulting from this bid proposal will provide branding and messaging for maternal child health home visiting services. CelebrateOne will provide background, available research, and access to local home visiting providers. Bidders are required to show experience in providing similar branding and messaging as detailed in these specifications. Prenatal Home visiting is delivered in Franklin County by more than 18 providers, including a number of independent agencies, Columbus Public Health, Action For Children/Help Me Grow, and area hospitals coordinated through Nationwide Children's Hospital. Home visiting providers use one of several different home visiting... Read More >

Awards, Expansion, and News from the Public Relations World

2019-06-27 by Jason Mitchell

Awards, Expansion, and a Big Account in the Pool: News from the Public Relations World Public relations professionals are tasked with staying abreast not only of the latest happenings within their own clients’ realm, but also the news headlines from around the industry as a whole. These headlines are often harbingers of shifts within the industry or are simply a way to keep tabs on competitors and prospective clients. In this latest round of headlines, we continue to see further expansion from prominent firms and agencies, and a big client looking for a prospective new firm has agencies all over... Read More >

Hotwire PR, Kite Hill PR, Karbo Communications and Other PR Industry News

2019-06-25 by Jason Mitchell

Hotwire PR, Kite Hill PR, Karbo Communications and Other News from the PR Industry In this week’s PR news round-up, we see growth trends from two prominent agencies as well as some other shifts around the current political culture. Kite Hill Rides the Wave of Success Award-winning PR agency Kite Hill PR has seen its upward curve continue with the appointment of a new president in Rachel Hadley. Hadley, who formerly served as the president of Likeable Media, brings a wealth of expertise and a track record of success to her new role. Hadley will be based in New York... Read More >