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Updated June 8, 2026. By EPR Editorial Team.
Brooklyn broker Oran Reginiano cleared more than $55 million in residential sales volume in 2025 — solo, no team, no assistants — after leaving The Corcoran Group for R New York's 100% commission platform. The production number puts Reginiano in the upper single-digit tier of Brooklyn individual brokers and reads as a structural data point in the broader repricing of the New York City brokerage business.
The Departure From Corcoran
Reginiano spent years inside Corcoran, one of New York’s most powerful residential brands and a unit of Anywhere Real Estate (NYSE: HOUS). Corcoran’s footprint in brownstone Brooklyn is established and its brand carries weight with sellers across Park Slope, Brooklyn Heights, and the prime corridors. What it does not carry is a split structure that scales with the producer.
“You reach a point where the split structure becomes a ceiling,” Reginiano said. “You’re handing over an enormous percentage of your revenue while still paying out-of-pocket for marketing, branding, and client service. I wanted to reinvest in me.”
The move to R New York’s 100% commission platform reverses the conventional brokerage economics. R New York operates a fee-based model: agents pay a fixed monthly platform cost and retain the full commission on every closed deal. For producers in the $20M-plus annual volume range, the math favors R New York materially over a Corcoran or Douglas Elliman split — typically 60/40 to 80/20 in the producer’s favor at the top tier, but with the brokerage’s share applied to every dollar of gross.
The Brooklyn Numbers
Reginiano’s 2025 production cycle concentrated in five Brooklyn neighborhoods: Park Slope, Carroll Gardens, Prospect Heights, Williamsburg, and Fort Greene — the brownstone-belt corridor that runs from the western edge of Prospect Park north through downtown Brooklyn. Multiple trades closed off-market. The average deal size ran above the borough median for the year. The pipeline was almost entirely referral-driven from past clients.
The structural detail that matters: Reginiano produced the $55M without a team, without assistants, and without an in-house marketing operation. Every showing, every offer negotiation, every closing was handled personally. In a Brooklyn brokerage market where the top individual producers typically run two-to-six-person teams, the solo posture is the differentiator.
“I’m proof you don’t need a 12-person machine behind you,” he said. “What you need is consistency, communication, and the freedom to invest in your own growth.”
The 100% Commission Model — Why It Works for Top Producers
The fee-based brokerage model is not new — firms including R New York, Compass (for select tiers), and a slate of independents have offered variations for years. The model has historically attracted two cohorts: low-volume agents who could not afford a traditional brokerage’s overhead, and high-volume producers who saw their split as a tax on their book.
What has changed across 2024 and 2025 is the migration of the second cohort. The NAR settlement and the broader repricing of buyer-broker commissions have accelerated the math. Producers with established client books are recalculating what their brokerage actually delivers. Brand reputation, technology, and back-office support still matter — but increasingly, top agents are concluding that they can replicate the brand at their personal level and source the rest as services.
The economics for a $55M producer: a 2.5% average commission produces approximately $1.375M in gross commission income. On a typical luxury-tier 70/30 split, the agent keeps $962K and the brokerage takes $412K. On R New York’s fee model, the agent keeps closer to the full $1.375M after the monthly platform cost — a swing of roughly $400K per year. Across a five-year career, that is the difference between a paid-off house and a leased Tesla.
The Broader Brokerage Shift
Reginiano’s departure sits inside a category-wide repositioning. Compass went public in 2021 and has since repriced its agent splits. Side, the back-office platform for independent brokers, scaled rapidly across 2023 and 2024. Keller Williams’s capital structure and agent economics drew sustained scrutiny across the same window. Across the top tier of individual New York brokers, the conversation in 2026 is no longer about whether the legacy split structure holds — it is about which alternative model fits which production profile.
The case Reginiano represents is the simplest of these. A producer with a referral book, a focused geographic territory, and the operational discipline to handle deal flow personally captures more economics on a fee model than on a split. The brand-name brokerages still win on a different production profile — the agent who needs the inbound leads, the institutional client relationships, and the marketing infrastructure that a Corcoran or an Elliman provides at scale.
How Reginiano Reinvested
The 100% commission economics gave Reginiano a reinvestment budget that compounded across the year. The deployment:
- Hyper-local digital advertising across Brooklyn ZIP codes, with separate creative for each brownstone corridor
- A refreshed visual identity and broker brand suite
- Direct mail targeted to brownstone-corridor owners with sustained quarterly cadence
- Professionally produced quarterly market reports for past clients and referral sources
- Concierge-level client services including coordinated staging, pre-listing inspections, and turn-key marketing across each property
- A referral pipeline anchored in past-client communications rather than cold lead acquisition
“This year was about building a real business, not just chasing deals,” Reginiano said.
The 2026 Position
Brooklyn inventory tightened across the first half of 2026 as interest-rate expectations stabilized and buyer demand returned to the brownstone corridors. Reginiano’s posture heading into the second half is selective — fewer listings, higher-quality deals, sustained reinvestment in marketing and client service.
R New York confirmed the volume numbers and said additional high-performing agents have signaled interest in joining the platform across the first half of 2026. The signal inside the NYC brokerage category is clear: the top producers are recalculating, and the platforms that compete on economics rather than brand alone are getting calls they were not getting two years ago.
“For me,” Reginiano said, “this is just the beginning.”
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