Brooklyn broker Oran Reginiano has quietly pulled off one of the most notable individual production runs in New York City residential real estate this year — surpassing $55 million in sales volume in 2025 after leaving Corcoran and moving to R New York’s 100% commission platform.
Reginiano, who focuses on Brooklyn brownstones, townhouses, and boutique condo product, said the shift gave him “total ownership” of his business and allowed him to scale in a way that simply wasn’t possible inside a traditional split-based structure.
A calculated leap away from a legacy brand
Reginiano spent years at Corcoran, one of New York’s most powerful brokerage names. But despite steady success, he began questioning the model.
“You reach a point where the split structure becomes a ceiling,” Reginiano said. “You’re handing over an enormous percentage of your revenue while still paying out-of-pocket for marketing, branding, and client service. I wanted to reinvest in me.”
R New York’s 100% commission model — low overhead, high autonomy — offered a radically different path.
“It wasn’t about leaving Corcoran,” he said. “It was about betting on myself.”
A $55M year — built solo
What sets Reginiano apart isn’t just the number. It’s the way he produced it.
He operates without a formal team, assistants, or large in-house marketing staff. Every deal in his 2025 production cycle — from the first showing to the closing table — was handled personally.
Deal data shared includes:
- $55M+ in residential volume
- Transactions concentrated in Park Slope, Carroll Gardens, Prospect Heights, Williamsburg, and Fort Greene
- Multiple brownstone trades sourced off-market
- An above-average deal size for the borough
- A referral pipeline built almost entirely from past clients
“I’m proof you don’t need a 12-person machine behind you,” he said. “What you need is consistency, communication, and the freedom to invest in your own growth.”
A sign of bigger changes coming to the industry
Reginiano’s trajectory reflects a broader shift underway in New York City brokerage. High-performing agents — especially in Brooklyn — are reassessing whether big-brand splits justify their cost.
Industry analysts say the economics are pushing more producers toward models like R New York’s, which offer:
- Higher take-home earnings
- Freedom to design bespoke marketing plans
- No franchise fees or corporate surcharges
- Low fixed overhead
- Brand flexibility
“Margins are thinner, competition is fiercer, and agents are smarter,” an R New York executive said. “People like Oran are proving the model works at the highest level.”
How Reginiano reinvested — and scaled
The ability to keep 100% of commissions allowed Reginiano to strategically reinvest tens of thousands into his business:
- Hyper-local digital ads across Brooklyn ZIP codes
- A refreshed branding suite
- Direct mail targeting brownstone corridors
- Professionally produced market reports
- Concierge-level client services and staging support
- A referral-driven pipeline
“This year was about building a real business, not just chasing deals,” he said.
What’s next
With 2026 inventory expected to tighten and Brooklyn demand remaining resilient, Reginiano says his focus is on quality, not volume.
“I’m selective about the clients I take,” he said “That’s how you deliver value — by being fully present.”
R New York confirmed his volume numbers and said more high-performing agents are expected to join the firm early next year.
“For me,” Reginiano said, “this is just the beginning.”
