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To achieve healthy hair, it’s important to know your hair type and use suitable products. Many consumers struggle to identify their hair type and choose appropriate products. Brands can educate customers aboutdifferent types of hair and guide...
For PR professionals, it’s essential to understand what the customers think about a brand, product, or service. Gathering feedback is crucial in improving the offerings and addressing any issues that customers may have. Moreover,...
B2B companies often face challenges in retaining customers due to the complex nature of their products and services. While acquiring new customers is essential for growth, nurturing existing ones is equally important. Customer nurturing...
Wine marketing and promotion can differ depending on the location where it is being sold. Inside restaurants, wine promotion can be very different from outside of restaurants. The sale of wine on premise vs. off premise has...
Direct-to-consumer (DTC) marketing is becoming ever more valuable to pet product brands. This is in large part due to e-commerce and shoppable social media’s increase in popularity. This approach allows brands to go directly to consumers,...
As Easter arrives, snack brands must consider Easter marketing ideas to make the most of it. With competition everywhere, they need inventive and extraordinary ideas to separate them from the competition. Creative Easter ads can help ensure...
Customer service is an essential component of any successful business. It’s the primary way in which customers interact with a company. Providing high-quality customer service can lead to increased customer satisfaction, loyalty, and revenue....
strategies they can use. After all, companies generate more sales when the customers think of the company when they’re trying to find a solution to a pain point. By showing up at the right...
The brain’s memory works in a complex way. People can make mental associations with pretty much anything. Like the smell of freshly baked bread reminds some people of summers at their grandma’s house. These...
This year, PepsiCo announced a brand-new soda beverage, with a lemon-lime flavor, called Starry. According to the brand’s promotional content, this new product was created to target younger generations of consumers, specifically Gen Z...
