The Power and Perils of Consumer Publicity
Learn how consumer publicity shapes society through advertising and digital marketing, from its early roots to ethical concerns and future trends in personalized ads
03/22/2025
Learn how consumer publicity shapes society through advertising and digital marketing, from its early roots to ethical concerns and future trends in personalized ads
How Pepsi’s 2017 Kendall Jenner ad sparked backlash by trivializing social justice movements and led to a major PR crisis. Learn from this marketing misstep.
Learn how Patagonia and Allbirds use consumer PR to build trust and community while promoting eco-friendly values, turning conscious consumers into loyal brand advocates
Learn how modern food PR professionals build authentic consumer connections through transparency, influencer marketing & sustainable practices in the digital age
Learn how purpose-driven branding helps companies connect with consumers through meaningful causes, authenticity & social impact – from Dove to Patagonia’s successful campaigns
Discover how food and beverage digital marketing is evolving with AI, influencers, voice search and sustainability. Learn what trends will shape the industry’s future.
Explore how Budweiser adapts its marketing strategy in 2025 with digital innovation, sustainability initiatives and premium offerings to reach younger, socially conscious consumers
Here are 25 promotional ideas for smoothie companies that can help boost brand awareness and engage with customers: These strategies can help build brand loyalty, increase visibility, and create engaging experiences for your customers.
Learn how Apple’s commitment to financial transparency and open communication helped build trust with customers and investors over time
Learn how Outdoor Voices disrupted activewear marketing through inclusive branding, community building & sustainability while fostering customer loyalty
