Corporate Media Kit Audit: 25 Brands, Median 55 of 100

The Everything-PR corporate media kit audit of 25 major brands finds a median score of 55 out of 100, measured on October 29, 2026. Target leads with 95 points, followed by Microsoft and Unilever at 85. Press centers and media contacts are near universal, while executive bios, logo packs and fact sheets are the least often verified items.

Last updated: October 29, 2026

What did the media kit audit measure?

The audit measures how easily a journalist can find what a story needs on a brand's own public pages, scored on a 100-point scale across nine criteria. Every score comes from the brand's official corporate pages.

Accessibility means a brand's press materials are publicly viewable without a login or registration. The 25 brands come from a 100-brand list across 10 industries: Technology, Consumer Goods, Automotive, Energy and Industrials, Entertainment and Media, Financial Services, Food and Restaurants, Healthcare, Retail, and Travel and Hospitality.

Which brands scored highest and lowest?

Target scored highest at 95 verified points, with Microsoft and Unilever at 85 and McDonald's and Procter & Gamble at 75. Scores are lower bounds, so a lower score means fewer items were confirmed, not that a brand has a poor media kit.

The other 15 brands scored between 25 and 55: Nvidia, Pfizer and Spotify at 55, Meta, Salesforce and Toyota at 50, Bank of America and JPMorgan Chase at 40, Apple, Disney, ExxonMobil and Ford at 35, and Airbnb, General Motors and Google at 25. The overall mean is 53.6 and the median is 55.

What do most corporate media kits get right?

Most large brands get the basics right: a press center was verified at 22 of 25 brands (88%) and a media contact at 21 of 25 (84%). Every one of the 25 brands keeps its press materials open to the public with no login.

Only ExxonMobil, Airbnb and Google lacked a verified press center, and only Apple, Disney, Ford and General Motors lacked a verified media contact. Each of those seven still scored on other criteria.

Recent news is also a strength. Fourteen brands showed fresh announcements on their official newsroom in the audit window: Target, Microsoft, Unilever, McDonald's, Procter & Gamble, IBM, Adobe, Amazon, Walmart, Spotify, Meta, Apple, Disney and ExxonMobil.

What do most corporate media kits miss?

The biggest opportunity is the material journalists reach for on deadline. Executive bios were verified at only 3 of 25 brands (12%): Target, Microsoft and IBM. Logo downloads were verified at 5 of 25 (20%): Target, Unilever, McDonald's, Procter & Gamble and Oracle.

Fact sheets were also verified at 5 of 25 brands: Target, Microsoft, Unilever, Adobe and Pfizer. A traditional press kit was verified at 4: Microsoft, Nvidia, Pfizer and Spotify.

These gaps are inexpensive to close. A page with executive bios and headshots, a logo pack and a one-page fact sheet is worth up to 35 of the 100 points. Target is the only brand that verified all three, which helps explain its 95.

Which brands lead each criterion?

Photography is the criterion with the broadest strength among the brands that scored well: 13 of 25 brands verified it, led by Target, Microsoft, Unilever, McDonald's and Procter & Gamble, which all pair photography with a press center and media contact.

How do industries compare?

Consumer Goods leads at an average of 80 verified points, followed by Retail at 77.5 and Food and Restaurants at 75. Sample sizes are small in this first edition, so industry averages are early signals and not final rankings.

Technology is the only industry with a full 10 brands, and its scores run from Microsoft at 85 to Google at 25. That spread shows that even the most digital-first companies vary widely in how complete their press materials are.

What is the full data behind the scores?

The table below lists every point awarded to each of the 25 audited brands. A blank cell means the item was not verified in this edition, which is different from a zero. Each brand name links to an official page recorded as evidence in the audit.

How was the audit done?

Everything-PR reviewed each brand's official public pages on October 29, 2026 and recorded the evidence page for every point awarded. Only a brand's own corporate pages counted as evidence, and third-party sites did not.

• Scores are lower bounds. A criterion that could not be confirmed is unverified, not zero.
• Edition 1 covers 25 of 100 planned brands, so rankings describe this sample and not all large companies.
• Each audited brand is marked partially verified, and scores can rise as more of its materials are confirmed.
• Newsrooms change often, so the audit date matters.

For a related look at how 50 Fortune 500 companies handle newsroom basics, see the Corporate Newsroom Audit. More original studies are in the Everything-PR research hub, and the corporate communications, earned media and media training pages cover the work that sits behind a strong press page. Everything-PR plans an annual update that expands this audit toward 100 brands.