How McDonalds used litigation PR to shape public perception of the 1994 hot coffee lawsuit, turning a potential PR disaster into a debate about frivolous lawsuits
Learn how corporate communications has evolved from a support role to a strategic pillar, shaping company reputation and success in today’s transparent, social media-driven business world.
Learn how small brands can build trust and grow through effective corporate communications strategies, messaging, and stakeholder engagement in this comprehensive guide
Learn how Better.com’s corporate communications crisis unfolded after laying off 900 employees via Zoom, and discover key lessons for effective crisis management
Learn how poor investor relations practices can damage company reputation, erode trust & hurt shareholder value through ineffective communication & lack of transparency
Learn how successful companies master corporate communications through key case studies and proven strategies for building stakeholder trust and navigating crises
Learn how financial PR helps large banks build trust and reputation through strategic communication, investor relations and crisis management
Learn how internal communications strategies ensure smooth leadership transitions and maintain employee trust during organizational change
Learn how effective internal communications drive organizational success through employee engagement, transparent culture, and strategic alignment in the workplace
Learn how social responsibility and digital innovation are reshaping corporate communications by 2025, with focus on transparency, data-driven storytelling & stakeholder trust
