Digital Marketing For Gaming: UGC, Emails & In Game

by EPR Staff · Published 2024-09-23 · Updated 2024-09-20

There are a lot of ways to build users for a game – and here are some specific digital marketing ideas tailored for a gaming company:

1. Influencer Collaborations

Twitch and YouTube Partnerships: Collaborate with popular gaming streamers to play and review your game. Offer them exclusive in-game content to showcase.
Guest Appearances: Invite influencers to participate in a special in-game event or host a Q&A session on their platforms.

2. User-Generated Content (UGC) Campaigns

Photo/Video Contests: Encourage players to share their gameplay moments on social media using a specific hashtag. Feature the best content on your official channels.
Fan Art Competitions: Organize contests for fan art based on characters or scenes from your game, with rewards like in-game currency or exclusive merchandise.

3. Community Engagement

Discord Server: Create an official Discord server to build a community. Host regular events like game nights or developer Q&As to foster engagement.
Reddit AMAs: Participate in Reddit Ask Me Anything sessions to connect with the gaming community and generate buzz around your game.

4. Email Marketing

Weekly Newsletters: Send out newsletters featuring game updates, exclusive behind-the-scenes content, and tips from developers.
Personalized Offers: Use segmentation to send tailored offers based on player behavior, such as discounts for returning players or rewards for loyal fans.

5. In-Game Events and Promotions

Limited-Time Events: Host special in-game events or challenges that coincide with holidays or gaming conventions, offering unique rewards for participation.
Season Passes: Introduce a season pass model that provides exclusive content and encourages players to engage over time.

6. Social Media Campaigns

Behind-the-Scenes Content: Share sneak peeks of game development, character design, and interviews with the team to humanize your brand.
Memes and Trends: Create shareable content by tapping into current meme trends relevant to gaming. Use humor to connect with your audience.

7. SEO and Content Marketing

Gaming Blog: Start a blog focusing on game development insights, gameplay strategies, and industry trends. Use SEO tactics to drive organic traffic.
Video Tutorials: Create a series of gameplay tutorial videos to help new players, optimized for YouTube search.

8. Paid Advertising

Targeted Ads on Social Media: Use Facebook and Instagram ads targeting specific demographics (age, interests) relevant to your game.
YouTube Pre-Roll Ads: Run short, engaging ads before gaming-related videos to capture the attention of potential players.

9. Beta Testing and Feedback Loops

Closed Beta Access: Invite players to join a closed beta in exchange for feedback, creating a sense of exclusivity and investment in the game.
Feedback Surveys: After game updates, send surveys to players to gather insights and make them feel valued.

10. Cross-Promotion with Other Games

In-Game Crossovers: Partner with other game developers for crossover events where characters or items can be shared between games.
Bundle Promotions: Collaborate with similar games for promotional bundles that encourage players to try out both titles.

Implementing these strategies can help build your brand, engage with your community, and ultimately drive sales for your gaming company.