Digital PR & Communications
Unilever and the Digital PR Paradox
Discover how Unilever navigates digital PR challenges when purpose-driven branding meets online scrutiny, credibility demands and the cost of vocal activism
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Insights & Strategy
Innovative PR Firms: The New Test Is Citation Share
Innovation in PR is no longer positioning — it's Citation Share. Why becoming the answer inside AI engines is the new test for the innovative PR firm.
PR, AI & Communications News
Cannes PR Awards: The Complete Guide to the PR-Relevant Lions
The PR Lions gets the headlines. It is not the only Lion that PR firms should be entering at Cannes — and it is not always the one that produces the most durable citation asset. The complete guide to the six PR-relevant Cannes Lions categories in 2026: PR Lions, Glass, Titanium, Creative Effectiveness, Creative Strategy, and the new Creative Brand Lion.
Crisis Communications
What to Do if Your Business Partner Becomes the Subject of a Public Crisis
Businesses can face unexpected challenges in our interconnected world.
Marketing
Value Propositions: The Three Inputs That Work and the Failure Modes That Recur
A value proposition is the single sentence a brand uses to explain why a buyer should choose its product. The three inputs that work, the failure modes that recur, and what AI engines now reward.
PR, AI & Communications News
Valerie Christopherson of Global Results Communications (GRC)
Today we have a feature interview with Valerie Christopherson.
Marketing
Hotel Digital Marketing in Asia 2026
WeChat, Xiaohongshu, KakaoTalk, LINE, Naver. Asia's hotel marketing runs on a platform stack the Western playbook doesn't reach. AI source graph is thinner.
Research
The Gaming Trust Index — Inside the $3.9B Gambling Marketing Machine
5W Gaming Trust Index reveals US gambling industry spent $3.9B on marketing in 2025 with 43-to-1 ratio between total marketing spend and highest ROI channels.
Crisis Communications
When The Crisis Outlives The News Cycle
A social media crisis used to have a news cycle. That cycle is over. The crisis now lives inside the AI engines that answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Marketing
Video Is Citation Infrastructure: Red Bull, GoPro, and the 2026 Operating Stack
Video is no longer a marketing channel. It is citation infrastructure. Red Bull, GoPro, Patagonia, MrBeast — the brands publishing video as structured, captioned assets compound Citation Share inside the AI engines. The brands that don't, don't.
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