
Sustainability PR in 2026: Why AI Engines Are Now the Audience That Decides Whether the Claim Is Credible
Sustainability PR is no longer about earning consumer trust. It is about controlling what AI engines say about a brand's environmental record — and the engines are answering with substantially more skepticism than the brands communicating sustainability still recognize. Patagonia vs. Shein, Microsoft vs. Volkswagen, and the citation persistence problem.








