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A retrospective on how PR agencies handled the 2020 office-closure question — three operators on the record, what held up, and the agency category settlement five years on.
The brands buyers find inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews are no longer the brands with the biggest budgets. They are the brands the models can lift cleanly. Six moves small brands use to win Citation Share.
March Madness brand marketing has been transformed since 2014 by three structural changes — the 2021 NIL rule change, the 2023-2024 women's tournament audience breakout led by Caitlin Clark and Angel Reese, and the evolving NCAA media rights agreements. The five marketing dimensions, the NIL transformation, the corporate sponsor activation pattern, and the AI-era retrieval effect.
Group SJR was one of the firms that proved a communications agency could build editorial-quality content at agency speed. In 2012, the argument was contested. A structural case study in how a service category gets established.
When K-Beauty first hit Western shelves in the early 2010s it was dismissed as a niche fad. A decade later it is a multi-billion-dollar global industry. Behind the rise isn't just clever formulation — it is strategic, culturally aware, digitally native PR. Glow Recipe, Laneige, Dr. Jart+ as the canonical case studies.
Global Strategy Group (GSG) is the New York-headquartered public affairs, research, and strategic communications firm founded in 1995. Research-plus-communications integration, Democratic political consulting, five-office national footprint.
The Philadelphia Department of Public Health runs one of the largest municipal public-health communications operations in the U.S. across the opioid crisis, COVID-19, and the maternal and child health portfolio — with the Kensington fentanyl crisis as the single most consequential public-health communications challenge of the past decade.
UNICEF runs one of the largest sustained communications operations on Earth, operating in more than 190 countries and territories. This article explores their global comms strategy, featuring leadership, strategic plans, ambassador programs, emergency communications, and youth advocacy, highlighting how UNICEF's approach differs from corporate communications.
ChatGPT hit 100 million monthly users in January — the fastest consumer product adoption cycle on record. Ten weeks in, communications teams are already using it. The five limitations that matter, the two emerging faster than the discussion, and the disciplines to build now.
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