Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
Insurance has never had a marketing problem. It has had a trust problem. The carriers winning in 2026 use digital marketing to rebuild trust one clear answer at a time — plain-language explainers, transparent pricing, AI assistants that resolve rather than deflect.
In the past, PR gurus leaned on press releases, media events, and placements in print publications.
Megan Driscoll, CEO, and founder of EvolveMKD created the award-winning agency in 2014.
The 2023 YouTube strategy playbook centered on goal setting, audience definition, and production quality. The framing produced output, not authority. The 2026 framework is structural — six layered content surfaces that feed each other: long-form authority, Shorts discovery, Community cadence, Live, Podcast, and Connected TV. The architecture that compounds across years.
Tumblr built the visual fandom internet — bought by Yahoo for $1.1B, sold to Automattic for $3M, and quietly came back as a Gen Z safe haven in 2024-2026. The story of how fandom became infrastructure.
How do brands succeed when it comes to marketing on Tiktok?.
The brands buyers find inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews are no longer the brands with the biggest budgets. They are the brands the models can lift cleanly. Six moves small brands use to win Citation Share.
Learn how digital health marketing failures create trust gaps with patients through misleading promises, tone-deaf messaging and lack of transparency in healthcare apps.
A Kamala Harris presidency presents unique opportunities and challenges for US PR firms.
Tom Coyne founded Coyne PR in 1991. 150+ staff, 1,000+ industry awards, and a counterculture philosophy: be the best place to work and the best people — and clients — will follow.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
