EvolveMKD is a New York-based independent PR, digital, and brand-strategy agency founded 2014 by Megan Driscoll. The firm has grown into a tight-knit collection of data analysts, digital strategists, storytellers, media specialists, brand builders, and integrated marketing practitioners. EvolveMKD serves clients across beauty, aesthetic medicine, consumer health, and consumer brand categories, with a signature depth in the aesthetic-medicine and DTC beauty verticals.
Founding and Leadership
Founded 2014 by Megan Driscoll (CEO). Driscoll built the agency on the thesis that measurement, analytics, and integrated digital execution would separate the next generation of PR firms from the legacy category. The result is an integrated PR-plus-digital-plus-analytics model that operates as one function rather than adjacent ones. EvolveMKD has been recognized as an award-winning agency across the beauty and consumer PR categories.
Culture and Positioning
The firm operates on a culture that emphasizes curiosity, creativity, and reward for original thinking. The positioning: EvolveMKD is not a traditional PR firm layered with digital services — it is a fully integrated communications agency where measurement, media relations, digital execution, and brand strategy sit inside a single team structure. The model produces senior-touchpoint continuity across every client relationship.
Services
Measurement and Analytics
EvolveMKD’s measurement and analytics practice assesses brand metrics and ties communications output to business outcome. Services include competitive analytics, narrative and messaging testing, custom surveys, audience insights, audience segmentation, social listening, and continuous monitoring.
Influencer Relations
The influencer practice runs on relationship management, organic product seeding, and proactive campaign activation. The firm builds and maintains long-term relationships with tier-one and tier-two creators across beauty, aesthetic medicine, and consumer categories.
Brand Caretaking
EvolveMKD’s brand caretaking service delivers brand and industry insights that inform positioning strategy. The offer includes regulatory compliance for FDA-adjacent categories, brand positioning, and executive reputation management — particularly relevant for aesthetic-medicine and consumer-health clients working under tight regulatory frames.
Public Relations
Media and industry relations, thought leadership, spokesperson amplification, pre-market priming, launches, and experiential activations. The customized-approach model produces coverage tailored to the reporter and outlet rather than blanket press-release distribution.
Digital and Social Media
The digital and social practice operates at the scale of an in-house social team. Services span content development, social media strategy, paid social, digital advertising, channel management, and creator partnerships.
Notable Campaign — MiraDry Influencer Program
Challenged to educate consumers about MiraDry’s treatment, generate qualified leads, and build brand awareness through influencer partnership, the EvolveMKD team leveraged YouTube influencers to position MiraDry as a go-to treatment for young professionals. Educational content ran across YouTube and Instagram, tied to a free-consultation lead-generation mechanic.
The results:
More than 2.3 million impressions
More than 543,700 minutes of watch time
More than 70 qualified leads with a potential value of $140,000 if fully converted
Click-through rate to 5%
95.7% of new web traffic to MiraDry from new visitors
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
