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The real Houston advertising agencies — Lopez Negrete, Love Advertising, Adcetera, KGBTexas, Pierpont, Integrate, 71Three, EWR Digital, HireInfluence. Cross-linked to the full EPR Houston coverage.
With mounting public outcry over racist incidents across the world, employers are trying to make their organizations more inclusive and diverse.
Twelve years after the tweet that made her the #1 trending topic worldwide during an 11-hour flight, Justine Sacco is on her second tour as Chief Communications Officer. The defining case study in the modern outrage cycle — and in the professional rebuild that followed.
India Tourism Development Corporation (ITDC), the Incredible India brand, and how India's $200 billion visitor economy communicates through a multi-layer government and private-sector apparatus.
CrowdStrike's July 2024 Falcon sensor update caused the largest IT outage in history — 8.5M Windows machines, ~$10B estimated impact. What the company got right (CEO visibility, technical transparency, sustained customer comms) and what it got wrong. The mixed-results case study.
Explore how 25 major brands from Patagonia to IKEA use sustainability campaigns to drive change and discover what separates authentic brand activism from greenwashing.
Every great company is built on a contradiction it has learned to hold: efficiency and innovation. Five patterns separate firms that hold the duality from firms that collapse into one side. The AI-era restructuring.
NASA Social is the most influential government communications experiment of the past two decades. Launched as NASA Tweetup in 2009, renamed in 2012, the program inverted the federal communications model. How it worked, how SpaceX adapted it, and what other federal agencies have tried.
The ASPCA's "We Are Their Voice" campaign turned a hashtag into policy through sustained emotional storytelling, legislative engagement, and the broader animal welfare advocacy architecture. The mechanics of how the campaign produced both fundraising lift and state-level policy outcomes — the puppy mill legislation, the breeder reform work, and the broader category infrastructure that ASPCA built across multiple years.
Sales promotion still moves product. But in 2026 the promotion doesn't just target the buyer — it targets the AI engine the buyer now asks first. Nine formats that still work, and what each one has to do differently to get cited.
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