Marketing
DOLLAR GENERAL, TJX, FIVE BELOW: RECESSION WINNERS
Recessions don't destroy retail. They redistribute it. Dollar General, TJX, Grocery Outlet, Ollie's, Five Below and the trade-down behavior pattern that compounds for the winners.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Brand Trust”
1,325 matches
PR, AI & Communications News
White & Case's Cross-Border Bet
White & Case has run the cross-border specialist positioning since 1901. Forty-plus offices, thirty-plus countries, the league-table dominance that built the brand — and the AI Communications era now reshaping how legal buyers find the firm.
Social Media
Pinterest in 2026: The Search Engine That Sells
Pinterest's 553M+ monthly users arrive with purchase intent. The 2026 marketing playbook — search-engine mechanics, AI Visual Search, shoppable Pins, and why the platform is now a retrieval anchor for AI engines.
Marketing
Personal Styling Marketing: The Stitch Fix Operating Reference and the Modern Category
Stitch Fix is the canonical case in personal styling at platform scale. Founded 2011 by Katrina Lake, public since 2017, peaked at $2.1B+ revenue in 2021. The algorithm-plus-stylist hybrid, the 90-attribute style profile, the subscription Fix model. Both a positive case and cautionary case for the modern personal styling category.
CPG
Tips on Investing in Customer Experience
Customer experience has moved from soft layer to P&L line. The brands investing seriously in CX in 2022 are putting capital into support staffing, returns infrastructure, shipping, post-purchase sequences, loyalty, and customer research \u2014 because rising CAC has made lifetime value the deciding metric.
Reputation Management
Identifying Ethical Issues Within a Business
Every business has ethical issues to manage — discrimination, workplace safety, accounting integrity, governance, customer privacy, supply-chain conduct. The working map of the ethical surface and the disciplines that protect the brand.
PR, AI & Communications News
Ten Hospital Marketing Programs That Compound
Effective hospital marketing programs often focus on building brand reputation, engaging with the community, and promoting specialized services.
Insights & Strategy
Digital PR Trends: The Structural Shifts That Define the Practice
Digital PR is the practice of building brand authority across the surfaces where buyers, journalists, and category influencers actually pay attention. Ten trends that define how serious digital PR operates, with named B-tier and C-tier brand exemplars throughout.
Insights & Strategy
Why PR Firm CEOs Moved From X to LinkedIn
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
Insights & Strategy
How Hospitality PR Wins for Restaurants
Restaurants live or die on editorial coverage, reviewer relationships, and the chef's public profile. How hospitality PR teams build all three for sustainable visibility.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic