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The Ahmed Mohamed clock incident — September 2015, Irving, Texas — remains one of the cleanest case studies in modern identity-crisis PR. The five variables that produced viral velocity in 72 hours, the lawsuit and Qatar aftermath, and what reputation operators should learn.
Learn about The Crisis Response Speed Study 2026 examining how major companies like J&J, United, Facebook and Boeing responded to crises and whether speed determined outcomes.
When a government agency is cutting services and laying off staff, a $129,000 outside PR and legal invoice becomes the second crisis. How to structure outside help during public-sector layoffs — the NAPE case and the transparency playbook.
Crisis communication isn't instinctive — it's structural. The organizations that navigate crises well execute a framework fast. Here are the ten steps every communications team needs.
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
EA's FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming's most quoted PR crisis. The five-move response, and the four rules that carried forward across every gaming crisis since.
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Boards now demand documented crisis communications plans the way they demand cybersecurity protocols. The nine-item plan, the four board questions, and the 90-day build.
The retail crisis communications playbook: viral customer incidents, product recalls, mass shootings in stores, data breaches, labor and union crises, supply chain controversies, DEI missteps, and community-level reputation rebuild.
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