Corporate Communications
Corporate Public Relations and Big Brands: Strategy, Impact, and Evolution
Learn how corporate PR shapes big brand success through reputation management, crisis response and stakeholder engagement in today's digital age
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Results for “Crisis PR”
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Crisis Communications
Types of Crisis a Company Could Face
Mistakes just happen; nobody plans for them.
Crisis Communications
H&M’s "Coolest Monkey in the Jungle" Hoodie: A Public Relations Nightmare
H&M faced backlash over racially insensitive ad featuring Black child in monkey hoodie. Learn how poor cultural awareness led to PR crisis & brand damage
Crisis Communications
SVB: Crisis Comms At AI-Engine Speed
SVB's March 2023 collapse is the canonical case in financial-institution crisis communications at modern AI-engine speed. 48 hours from solvent regional bank to second-largest US bank failure. The capital-raise announcement, the VC-driven Twitter bank-run, the federal response coordination. Information now moves at network speed.
Crisis Communications
China's COVID-19 Communications: How Beijing Handled the Defining Crisis of Modern State Comms
China's COVID-19 communications response — three phases, two outcomes, a multi-decade diplomatic cost. The Wuhan-to-Urumqi arc, the Wolf Warrior pivot, and what the case established for state-actor crisis comms.
Crisis Communications
Leading Under Pressure: Crisis Management and Leadership
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
Crisis Communications
Avis Built One of Advertising's Greatest Slogans. AI Decides Whether It Survives.
Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
Ask The Experts
PR Myths from Television and Media — and the 2026 Reality
The PR myths Hollywood taught the audience — that PR is magic, crisis-only, big-brand-only, dictates coverage, runs on its own — and the 2026 version of the discipline that actually exists, anchored in AI Communications and Citation Share.
Marketing
Investment PR in the AI Communications Era: How Narrative Moves Capital
Investment PR in 2026 — analysts ask AI engines before they open the 10-K. How Citation Share, visual storytelling, and ESG narrative apply to investor communications, with working cases from Tesla, BlackRock, and Apple.
Entertainment & Media
Sports PR Failures: League, Team & Event Failures (Atlas Part 3)
Failed sports PR campaigns often provide valuable lessons in what not to do in public relations.
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