Social Media
Mediakix: The Rise and Fall of an Early Influencer Agency
With a reach of over 25 million users, the Mediakix amplifier effect is nothing to be sniffed at.
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Results for “Toyota”
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Marketing
Weather-Triggered Marketing After the IBM Weather Company Deal
Weather-triggered marketing is one of the more interesting niche advertising techniques operating in the broader digital ad ecosystem. The IBM Weather Company acquisition, how the category currently works, and what brands operating in weather-sensitive categories should be thinking about.
Creator Economy
Earned Media Is Not Free. Creator-Economy Distribution Is The Real Free Channel.
Traditional 'free media' was never free. Creator-economy distribution actually is — if you build the audience asset.
PR Firms & Communications Agencies
Leading Chinese-Origin PR Agencies 2026
The Chinese-origin PR firms operating at specialist depth in Beijing and Shanghai \u2014 Illuminant Partners, DT Communications Asia Pacific, Liquid Impact \u2014 plus the structural shifts shaping the 2026 market.
Insights & Strategy
Best PR Firms in Thailand: Leading Public Relations Agencies (2026)
The leading PR agencies in Thailand — Midas PR, Vero, TQPR Thailand, ERA Thailand, 124 Communications, Kith and Kin, Edelman. Bangkok. Updated 2026.
Social Media
Live Streaming After Periscope: Who Won the Category, and Who's Still Building
Periscope shut down in 2021. The live-streaming category is bigger than ever — Twitch, TikTok Live, Amazon Live, YouTube Live, Instagram Live. The Periscope failure was a product failure, not a category failure.
PR Firms & Communications Agencies
Boston PR Firms: The Leading Public Relations Agencies in Boston
A guide to the leading Boston PR firms — across the Cambridge biotech cluster, B2B technology, higher education, healthcare, financial services, and cybersecurity.
Insights & Strategy
The APCO Worldwide Formula to Becoming a Global Leader in PR
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
Insights & Strategy
Scott Allison of Allison+Partners: The Golden Age of PR (2011 Interview)
A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
Corporate Communications
Pampers Dry Max: The 2010 P&G PR Crisis Revisited
The 2010 Pampers Dry Max PR crisis: how P&G handled the largest consumer-product communications case of the social-media era, what the CPSC found, and the three lessons that still generalize.
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