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EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the crisis architecture, and the 2024–2026 strategic reset.
The most resistant-to-disruption category in American consumer services just stopped being resistant. 5W's new Funeral & End-of-Life Services AI Visibility Index 2026, published this month, ranks the top 25 American funeral, cremation, estate planning, and end-of-life brands by A
FleishmanHillard is a global communications agency founded 1946 in St. Louis. Owned by Omnicom since 1997; one of four cornerstone networks inside Omnicom Public Relations Group. Global CEO J.J. Carter (since October 2024); Americas CEO Jillian Janaczek (since February 2026, formerly CEO of Porter Novelli). Absorbed Porter Novelli February 2026.
A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.
The FTX collapse, from a $32 billion valuation to bankruptcy in ten days, offers a profound study in communications failure. This article analyzes the crucial missteps in FTX's public messaging, the impact of Sam Bankman-Fried's statements, and the lasting lessons for crisis communication and legal alignment.
Cash App (Block, Inc., 56M+ monthly actives) and PayPal ($PYPL, 431M accounts, $32B revenue) operate two structurally different fintech communications models — the cultural-relevance youth-positioned operating model and the institutional-credibility older-demographic operating model. Both work. Five integrated dimensions define the comparative operating models. Five operating principles for fintech communications.
Uber rolled its Women Preferences feature nationwide despite an active discrimination class-action lawsuit. This article examines Uber's strategy in scaling a contested feature, the risks involved, and the implications for reputation and crisis management.
Gambling PR is the most regulated, contested, structurally distinct sub-specialty in modern PR. EPR's full gambling coverage — pillar, AI visibility, marketing strategy, responsible gambling, and ESG.
Five diversity podcasts worth your time in 2026 — two still producing, three essential back-catalog shows — and what inclusive content strategy looks like for marketers in the AI-citation era.
Schmidt's Naturals founder Michael Cammarata is one of the few American consumer-brand operators to clear the bar twice. The Cammarata method is the new clock for founder-led CPG.
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