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MC Group Communications: PR Firm Profile

mc Group (Media Consulta International Holding AG) is a Berlin-headquartered global integrated communications and advertising network founded September 17, 1993 in Cologne by Harald Zulauf. Largest German agency, #1 Europe, #1 Middle East, #11 worldwide. Only agency represented in all 28 EU member states. 80+ network agencies. Works for 40+ governments on public diplomacy and nation branding. Clients include German Bundestag, EU institutions, Bayer, Lidl, FIFA, Olympic Games.

EPR Editorial Team · Feb 27, 2021

Marketing

Hotel Marketing Strategy In 2026

AI-engine discovery displaced the OTA funnel. Brand authority compounds inside engine answers. Creator-community signals beat advertising. The 2026 hotel playbook.

EPR Editorial Team · Jun 11, 2026

Social Media

The App Marketing PR Playbook

The app marketing PR playbook — 3M+ apps across iOS and Android competing for a handful of downloads per user per year. Duolingo's brand-voice compounding, Spotify Wrapped as annual PR event, Calm's wellness-creator loop, Nike Training Club community mechanics. Authenticity as table stakes, micro/nano-influencer partnerships, UGC as owned channel, data-driven attribution, and the AI answer engines that now decide which apps buyers consider before the store.

EPR Editorial Team · Nov 12, 2024

Content Marketing

What Content AI Engines Actually Cite in 2026: A Field Guide for Marketers

Most brand content is not cited by the AI engines. Across 50,000 pages tested in 2026, only 14% appear in retrieval responses from ChatGPT, Claude, Gemini, or Perplexity. The 14% that get cited share five attributes.

EPR Editorial Team · Jul 19, 2022

PR Firms & Communications Agencies

Margery Kraus, APCO Worldwide — The 2011 EPR Interview

EPR's 2011 interview with Margery Kraus, founder of APCO Worldwide, in her capacity as Founder and CEO. Kraus on building APCO from a single Washington office, business diplomacy, ethics, controversial clients, digital transparency, and leadership.

EPR Editorial Team · Aug 23, 2011

Social Media

Your Social Feed Has Two Jobs Now

Social media done properly in 2026 is not about presence. It's about whether that presence feeds the citation layer AI engines retrieve from. The two-function playbook.

EPR Editorial Team · Apr 15, 2024

Digital PR & Communications

Beauty Digital PR That Cuts Through

Learn how three beauty brands rewrote digital PR rules with personalized experiences, science-backed humor, and viral stunts to cut through industry noise.

EPR Editorial Team · Oct 26, 2025

Technology

Pam Edstrom (1946–2017): The Architect of Microsoft's Image

Pam Edstrom, co-founder of WE Communications and Microsoft's first PR director, died March 28, 2017, at age 71. She shaped the public image of Microsoft for more than three decades and built the modern playbook for technology public relations.

EPR Editorial Team · Mar 31, 2017

AI Voice Agents in 2026: How Virtual Customer Service Replaced the Receptionist

The "virtual receptionist" of 2020 has become the AI voice agent of 2026. ChatGPT, Claude, Sierra, Decagon, PolyAI, and Vapi now handle customer service calls indistinguishable from human conversation.

EPR Editorial Team · Jun 19, 2026

Technology

Samsung Public Relations: 3D TV and the Brand Push

Samsung is one of the more substantial consumer electronics communications operations globally. The recent 3D TV launches at CES 2011, the expanding Galaxy product line, the Apple competitive dynamic, and the broader strategic moves that are shaping the broader consumer electronics communications category.

EPR Editorial Team · Mar 17, 2011

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