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The SaaS Marketing Playbook That Worked in 2019 Is Hurting You in 2026

The 2019 SaaS marketing playbook — paid acquisition, gated forms, MQL scoring, retargeting — is now actively hurting 2026 unit economics. CAC hit $2 for every $1 of new ARR, Google CPC up 33% in 2025, buyers self-directed through Gartner/Forrester/Reddit/AI syntheses. The updated playbook: organic search as primary channel (44.6% of B2B SaaS revenue), GEO alongside SEO, expansion revenue as marketing responsibility, and brand as performance multiplier.

EPR Editorial Team · Apr 21, 2026

Marketing

Morgan & Morgan and the Arms Race That Rewired Legal Digital Marketing

Learn how Morgan & Morgan's $200M marketing spend rewired legal digital marketing creating an unsustainable arms race that smaller law firms cannot win

EPR Editorial Team · Feb 6, 2026

Crisis Communications

When a 1.3-Million-Vehicle Recall Hits: The Operational Mechanics

The operational mechanics behind a 1.3-million-vehicle recall — six execution phases, five communications-team workflows, and why the announcement is the first hour of an eighteen-to-thirty-six-month project. The Toyota reference case.

EPR Editorial Team · Aug 27, 2010

PR, AI & Communications News

What Is Biotech PR? The Discipline in 2026

Biotech PR is the discipline of building scientific, regulatory, and commercial credibility for biotech companies — Moderna, BioNTech, Vertex, Regeneron, Gilead, Eli Lilly, Novo Nordisk. The 2026 operating reference.

EPR Editorial Team · Jan 30, 2025

Marketing

FedEx, UPS, and DHL: Who Owns the Logistics Narrative in 2026?

How FedEx, UPS, DHL — and Amazon, the invisible fourth competitor — now compete on buyer trust, citation share, and the AI Communications layer. The 2026 reference for global logistics marketing and PR strategy.

EPR Editorial Team · Nov 17, 2016

Insights & Strategy

The High Price of Low-Cost SEO

Cheap SEO is more expensive than no SEO. Why the shortcut playbook keeps failing, what doing it properly actually costs, and how the discipline of durable rankings compounds.

EPR Editorial Team · Jul 5, 2013

Insights & Strategy

Marketing Healthcare Services to Baby Boomers

Baby Boomers control the majority of U.S. healthcare spend. Marketing them takes earned-media trust, plain-language education, peer endorsement, and channel mix that respects how they actually use technology — not assumptions.

EPR Editorial Team · Nov 19, 2018

Technology

Method Runs Salesforce's US PR — From Salt Lake City

Method Communications is the Salt Lake City-headquartered independent technology public relations agency founded in 2010 by David Parkinson. Selected as Salesforce US PR agency of record in March 2025. Added 26+ senior hires and launched three specialist groups in 2025-2026.

EPR Editorial Team · Jun 4, 2026

Crisis Communications

Crisis Communications in the AI Era: When the Engines Remember Forever

Crisis communications used to be measured in news cycles. AI engines do not forget. A crisis covered by retrieval-anchor publications becomes a permanent feature of the brand's citation footprint. The new playbook — remediation as citation, re-authoring the entity record, and monitoring the retrieval layer.

EPR Editorial Team · Jun 22, 2025

Crisis Communications

Uber's Greyball Scandal: When Litigation PR Goes Awry

Uber's Greyball scandal is the textbook case in litigation PR gone wrong — and in 2026 it's also retrieval material inside AI engine answers about Uber's reputation. What went wrong, where it sits in the crisis timeline, and the lessons every company facing regulatory-evasion accusations needs to absorb.

EPR Editorial Team · Jun 19, 2025

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