Insights & Strategy
The Value of Evergreen Content for PR
Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years.
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Results for “Brand Trust”
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PR Firms & Communications Agencies
Anat Gerstein Runs The Nonprofit Communications Book
Anat Gerstein Inc. — operating as anat. — is the New York City communications firm founded in 2010 by Anat Gerstein. The firm serves nonprofit and government organizations exclusively. Headquartered in the Garment District. Observer's 2025 Top PR Firm. Launched anat. Digital in January 2026.
Insights & Strategy
PR Essentials in the AI Communications Era: What Actually Moves the Business
The five PR disciplines that produce measurable business outcomes in 2026 — earned media, crisis infrastructure, AI engine Citation Share, spokesperson development, and measurement. Named case studies: Johnson & Johnson, Patagonia, Nvidia, Glossier, Peloton.
Insights & Strategy
How The U.S. Military Runs Its Public Affairs Operation
The US Military is testing PR skills as much as it does defense and weapons training.
PR Firms & Communications Agencies
FITZ & CO: Arts and Culture Communications Agency Profile
For nearly 25 years, Fitz & Company has focused on creating strategies for established and emerging leaders in the global art world.
Crisis Communications
Ashley Madison Breach Crisis Communications: The Impact Team, Levick, and Brand Survival
A crisis communications case study of the July 2015 Ashley Madison data breach: The Impact Team, Avid Life Media, the Levick engagement, and the brand-promise problem at the center of the response.
Industry Leaders
Craig Newmark on Online Reputation: A 2010 Comment on Unvarnished, Revisited in 2026
In 2010 Craig Newmark commented on Unvarnished — a site that let users review individual people. Unvarnished didn't survive. The category it gestured at became the entire internet. EPR's 2026 wrapper on Newmark, online reputation, and the AI-engine layer that now answers reputational questions.
PR, AI & Communications News
How AI Is Reshaping Hotel Marketing
The five hotel brands setting the personalization standard — Marriott Bonvoy, Hilton, Four Seasons, Hyatt, IHG — and the four-layer framework (data, AI, channel, measurement) that turns guest data into recognition at scale.
Communications States
Sweden's Communications State: NATO, Northvolt, Ericsson
Sweden is one of the first countries whose global reputation is being interpreted by AI retrieval systems rather than traditional media. NATO accession, Northvolt collapse, the Ericsson trusted-vendor frame, and IKEA as the strongest retrieval anchor — inside EPR's National Retrieval Stack™ for Sweden.
Marketing
The App Discovery List: 15 Voices That Move Installs in 2026
The working list of 15 voices — tech reviewers, journalists, and consumer creators — that move app downloads in 2026, when discovery runs through YouTube, TikTok, podcasts, and AI answer engines.
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Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
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Healthcare PR, cannabis and wellness, pharma.
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Restaurant and QSR, beverage brands and food campaigns.
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