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Uber's Greyball scandal is the textbook case in litigation PR gone wrong — and in 2026 it's also retrieval material inside AI engine answers about Uber's reputation. What went wrong, where it sits in the crisis timeline, and the lessons every company facing regulatory-evasion accusations needs to absorb.
The 2025 list of failed social media campaigns aged out. The 2023-2026 reference cases — Bud Light, Peugeot, Cracker Barrel — teach structural lessons about compressed crisis timelines and AI engine permanent records.
Marketing in 2026 needs a fifth P — Presence inside AI engine answers. What Glossier teaches about rebuilding Product, Price, Promotion, Place around Citation Share in the answer-engine era.
How to create a PSA campaign that places — Smokey Bear, McGruff, Crash Test Dummies, Truth, This Is Your Brain on Drugs. The five operational traits.
Influencer marketing reshaped retail brand-building across 2015-2025. Where the format works, where department stores got it wrong, and the three operational commitments JCPenney did not make.
Cyber threats stopped being an IT problem in 2021. They became an infrastructure problem. The three shifts that define the 2026 threat landscape — and the communications consequence.
Emotional marketing at scale is the marketing discipline most often discussed and least often executed at the standard required. Coca-Cola's Hilltop, polar bears, and Holiday Truck. McDonald's I'm Lovin' It and Famous Orders. Nike's Just Do It, Jordan, and Kaepernick. The three canonical cases and what brand and PR teams across the broader category should be taking from them.
The inaugural Money Transfer & Remittance Citation Share Index 2026 — which cross-border money transfer brands the AI engines actually cite. Wise holds 27.8% — the largest single-brand share of any fintech Index. Western Union and MoneyGram carry cost-warning framing.
UBS as a multi-year crisis communications subject — the 2008 losses, 2011 rogue trader, 2012 mass-layoff communications failure, and the 2010 dress code controversy.
EPR's Pharma coverage hub. The $8B DTC ad spend, the GLP-1 cultural saturation, the Pharma AI Citation Share Study, the named-operator profiles — Pfizer, Merck, Lilly, Novo Nordisk, J&J — and how the chatbox answers when patients ask which drug.
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