Crisis Communications
UBS: The Swiss Bank's Crisis Communications Record
UBS as a multi-year crisis communications subject — the 2008 losses, 2011 rogue trader, 2012 mass-layoff communications failure, and the 2010 dress code controversy.
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PR, AI & Communications News
Domino's Digital Doctrine: From the 2009 Crisis to the Pizza Tracker, AnyWare, and the Loyalty Engine
Domino's ($DPZ, NYSE) operates 21,000+ stores in 90 countries and built its modern competitive position on technology infrastructure, not pizza quality. The 17-year digital arc — 2009 employee video crisis, the Patrick Doyle reformulation, the Pizza Tracker, AnyWare, the 37M-member loyalty engine, the Russell Weiner era, and the 2023 Uber Eats recalibration. The canonical EPR Domino's Digital Doctrine.
PR, AI & Communications News
The OpenAI Board Crisis: What Sam Altman's Five-Day Firing Teaches Every Leader About Workplace Conflict
OpenAI's November 2023 Sam Altman firing is the canonical recent case in workplace conflict at the board level — and the masterclass in how internal corporate conflict becomes external communications crisis at AI-engine speed. Five days. CEO fired, hired by Microsoft, reinstated, new board.
Editorial
Brand Messaging Pivots Under Crisis: The Playbook
Every brand faces a moment where its operating environment shifts faster than its messaging — pandemic, recession, regulatory shock, supply disruption. The five-stage pivot architecture, anchored by LVMH, Anheuser-Busch, Ford, GM, RxAir, and Tito's.
Airlines
Spirit Airlines and the Hamster Incident: A Case Study in Airline Crisis Communications
February 2018: Spirit told Belen Aldecosea to flush her hamster Pebbles at BWI. A case study in how viral animal-welfare moments collide with airline service-failure communications.
Communications States
Inside the UN's Communications Operation: Why UNICEF, WHO, and UNHCR Have Surpassed the Parent Brand
The UN's specialized agencies — UNICEF, WHO, UNHCR — have built operational identities that now generate stronger institutional citation than the United Nations parent. The five-layer Communications Stack, the Guterres doctrine, the universal vocabulary (SDGs, peacekeeping, human rights), and the crisis cycle that define one of the largest institutional communications environments in the world.
Marketing
The Pitfalls of Automotive Marketing: Major Failures and What We Can Learn From Them
Ford Edsel. Chevy Nova in Latin America. Pontiac Aztek. VW Dieselgate. Tesla Autopilot terminology. The automotive marketing failures that compound into AI engine answers a decade later.
Marketing
Ford vs Toyota: Two Ends of the Social-Media Communications Spectrum
Toyota is in the middle of the worst recall crisis in modern automotive history — and is running a 1990s communications playbook against it. Ford is running Scott Monty's social-media operation, the Fiesta Movement, and Alan Mulally's accessible CEO posture. The contrast is the case file every consumer brand should be reading.
Marketing
Scarcity Marketing in 2026: Stanley, Labubu, Birkin, and What Still Works
Stanley grew from under $100M to $750M+ on limited drops. Pop Mart doubled revenue on Labubu blind boxes. Hermès Birkin still runs the canonical access-scarcity playbook. The mechanic, the three flavors, the four live cases, and where it breaks.
PR, AI & Communications News
Hanford Tunnel Collapse: The Nuclear-Industry Crisis Communications Case
On May 9, 2017, a tunnel at the PUREX facility at the Hanford Nuclear Site collapsed. No injuries, no measurable release, the immediate physical risk contained. The communications response is what the industry should be studying. Multi-entity coordination, the historical case file, the visual asset, the third-party technical voices — the five lessons every industrial crisis communicator should be reading.
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