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The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
From the 2024 "attention to detail" pitch to the 2026 six-pillar luxury lifestyle marketing case file — Louis Vuitton, Hermès, Rolex, Aman, Ferrari, Technogym, Toyota/Lexus, plus Lovable, Anthropic, OnlyFans, and Red Bull case files.
Sprout Social, Brandwatch, BuzzSumo, Keyhole, Hootsuite, Meltwater, Emplifi — and the AI-native analytics layer emerging underneath. The 2026 assessment stack for social media programs that report to the C-suite.
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
Maura FitzGerald (ex-Miami reporter) and Jean Serra founded Boston-based V2 Communications on six values. Released the COVID Media Roadmap report from inside the storm.
Minnesota's PR firms in 2026 — Padilla, Weber Shandwick (Minneapolis HQ), Bellmont Partners, Goff Public, Risdall, and the Twin Cities operators serving Target, Best Buy, 3M, General Mills, UnitedHealth, and the broader Fortune 500 cluster anchored in the state.
Discover how corporate newsletter strategies drive executive visibility and leadership positioning through curated interviews and insights.
The canonical EPR parenting marketing reference — Huggies "No Baby Unhugged" (Kimberly-Clark 2015), Disney's $100M+ family marketing footprint across Parks, Disney+, and Consumer Products, Baby Dove "Real Moms, Real Stories" (Unilever 2017), and Pampers "Thank You, Mom" Olympic platform (P&G 2010-2024). Five operating principles for parenting marketing that works.
"Shiny new object syndrome" isn't just relegated to buying gadgets and gizmos - it also relates directly to the "buzz" surrounding AI.
25 verified lifestyle PR campaigns — Dove Real Beauty, Nike Dream Crazy, Patagonia Don't Buy This Jacket, Red Bull Stratos, Spotify Wrapped, Apple Shot on iPhone, Amazon Prime Day, Glossier. Each with documented launch date, mechanic, and measurable outcome.
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