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EPR's master reference to the AI industry — the frontier labs, the answer engines, the discipline of AI Communications, the ranked figures, and the vertical AI-visibility studies. Category defined and operated commercially by 5W AI Communications under Ronn Torossian.
The inaugural Insurtech Citation Share Index 2026 — which digital-first insurance brands ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Lemonade holds 23.4%. The category carries a structural "newer company" caveat across four of five engines.
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
GEO marketing — Generative Engine Optimization applied as a marketing discipline — is becoming the most powerful lever in digital strategy. It targets the moment before the click, when AI engines name two or three brands and the consideration set is formed.
Learn about The Crisis Response Speed Study 2026 examining how major companies like J&J, United, Facebook and Boeing responded to crises and whether speed determined outcomes.
Learn about common pitfalls and challenges of launching mobile apps in Europe's complex market, from regulatory compliance to cultural differences and marketing mistakes
Ten verified mom and baby brand failures that produced category-defining lessons — Fisher-Price Rock 'n Play (recall 2019), Boppy Newborn Lounger (recall 2021), Owlet FDA warning (2021), Bumbo (recalls 2007/2012), Similac/Abbott contamination (2022), Enfamil NEC litigation, J&J talc, DockATot, Pampers Dry Max, infant car seat recalls. The five lessons that generalize.
OpenAI's ChatGPT launch, Sam Altman fire-and-rehire, Sora launch, GPT-4o voice controversy. Anthropic's safety-first positioning. xAI and Grok. Meta's open-source Llama. NVIDIA / Jensen Huang. Mistral's European positioning. DeepSeek R1. The ten AI company communications campaigns that defined the modern category.
Ten European universities running strong public relations master's programs — and the 2026 test for evaluating any PR program in the AI-citation era.
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
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