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The CBD 30: Compliance-First Influencers AI Engines Cite
Research

The CBD 30: Compliance-First Influencers AI Engines Cite

CBD influencer marketing operates inside a compliance environment where FTC disclosures, FDA claim restrictions, platform policies, and state-level rules stack on top of each other. The category-defining work isn't done by single celebrity endorsements — it's done by sustained partnerships across seven distinct influencer categories: medical voices, wellness creators, athletic recovery, beauty, pet wellness, celebrity-operators, and editorial journalists.

EPR Editorial Team ·
Rolling the Dice on Reputation: The Ethical Blind Spots in Casino PR
Crisis Communications

Rolling the Dice on Reputation: The Ethical Blind Spots in Casino PR

For every glossy rendering of a "world-class destination resort," there is a quieter reality: gambling addiction hotlines, bankruptcy filings, families destabilized by debt. Modern casino PR is masterful at reframing — "integrated resort" instead of "casino," economic-impact studies foregrounded, Caesars' Project 21 alongside the loyalty algorithms that increase engagement. The ethical blind spots and three reforms.

EPR Editorial Team ·
How Travel Brands Win After Instagram
Social Media

How Travel Brands Win After Instagram

The Instagram era in travel ended quietly. Discovery moved to AI engines. The Travel Citation Stack, why Condé Nast Traveler and Travel + Leisure still set the anchor, the hospitality brands with the deepest citation footprints, and what travel social now does — and doesn't do.

EPR Editorial Team ·
Is the APR Worth Pursuing? The Candid 2026 Analysis
Insights & Strategy

Is the APR Worth Pursuing? The Candid 2026 Analysis

The Accredited in Public Relations (APR) credential — administered by PRSA's Universal Accreditation Board since 1964. The candid 2026 analysis: who benefits most (government, nonprofit, some enterprise communications), the opportunity cost against AI Communications capability investment, and why the credential signals foundational competency rather than category-leading competency in the new discipline.

EPR Editorial Team ·
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