Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
John Skipper has resigned as ESPN president, citing a substance addiction problem he has been managing privately for years. The substantial December 18, 2017 resignation announcement, the substance addiction disclosure, the Walt Disney Company mutual agreement framing, the substantial direct public disclosure, and the broader media industry attention.
T-Mobile closed the $26B Sprint merger on April 1, 2020. Six years later: 130M+ subscribers, $81B+ revenue, the most aggressive marketing in U.S. wireless, and the canonical case for how a third-place carrier rewrote the category through the Un-carrier identity. The 2026 update.
September 2017: Toys "R" Us filed Chapter 11 carrying $5B in 2005 LBO debt. By 2018 every U.S. store closed. By 2022 the Macy's shop-in-shop relaunched the brand. The 2024 Sora-generated commercial gave it a third act. The canonical case file in retail collapse and brand-licensing afterlife.
143 million American consumers exposed in a single breach. Equifax remains the textbook crisis-communications case for the data-breach era — and the standing reference every modern breach-response playbook is built against.
The cover-up always outlasts the breach. What surfaced after the initial Equifax disclosure extended the crisis by years — and reset how every modern breach-response operation manages the document trail in the first thirty days.
Eight category-authority publishers and creators that brands and PR firms keep coming back to for men's-products influencer marketing.
HPE CEO Meg Whitman publicly killed the Uber CEO rumor July 27, 2017 via tweet. 30 days later Dara Khosrowshahi (Expedia) got the job. The 37-day succession crisis, the named candidates (Whitman, Immelt, Bain, Mayer, Staggs), and the 9-year compounding outcome for each.
QVC bought HSN in 2017 for $2.1B to take on Amazon. The bet preserved category position. The 2026 lens on what worked and what didn't.
Carol Tomé continues to substantially take a stand for broader women in business considerations across multiple categories. The substantial Home Depot CFO leadership, the substantial Home Depot tenure since 1995, the substantial finance leadership positioning, the substantial corporate executive positioning, and the broader women in business advocacy.
Sears was founded in 1893 and became the largest U.S. retailer by 1969 — generating over 1% of U.S. GDP. The 2005 Kmart merger under Eddie Lampert was the inflection. The October 2018 Chapter 11 ended Sears Holdings. By 2026: under 10 U.S. stores. The canonical 133-year American retail collapse case.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
