Corporate Communications
Mitsubishi's Trust Problem That Never Resolved
2000 recall, 2016 fuel-economy fraud, 2018 Ghosn arrest. Why Mitsubishi Motors has never recovered the trust it lost — and what the information environment now makes harder.
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Results for “Crisis PR”
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Marketing
The Pitfalls of Failed Publicity in Event Marketing
Learn how failed publicity can damage event marketing success, from Fyre Festival to New Coke. Tips for aligning PR with execution & managing audience expectations.
Crisis Communications
Uber PR Crises: A Timeline From Surge Pricing to Women Preferences (2014–2026)
Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.
Nonprofit
When Oreo Took a Stand: The Brand-Awareness Math Behind Pride Activism
When Oreo took a stand on Pride in 2012 and 2020, the brand absorbed coordinated activist boycotts without measurable sales damage. The brand-awareness math, the underwriting test, and why Oreo is not Bud Light.
Social Media
Coca-Cola at 140: The Brand-As-Infrastructure Canon
Coca-Cola's local marketing discipline: the bottler system as local infrastructure, the brand-as-infrastructure principle, how the Olympic and World Cup sponsorships function as local activation platforms, and what the Share a Coke local adaptation model teaches.
Marketing
PR Strategies for Israeli Companies
Israeli companies operate under a different set of PR conditions than any peer market on earth. Five moves that actually work — from owning the origin story to building American and European proof points visibly — and the two habits killing Israeli PR programs.
Crisis Communications
Whole Foods Under Amazon: The 8-Year Reputation Reset
Whole Foods went from 2016 FDA scrutiny to a $13.7B Amazon acquisition in 2017. The 8-year integration, the Amazon Fresh stack, and Just Walk Out.
Entertainment & Media
NFL Public Relations: The Communications Discipline Built Inside the Most-Watched League on Earth
The NFL is the largest sports property in America and the single most consequential communications laboratory. Ray Rice, Deflategate, Kaepernick, Snyder, Damar Hamlin, Mahomes, Kelce-Swift — the cases that define modern sports communications.
Entertainment & Media
42West: Agency Profile, Dolphin-Owned Entertainment PR Firm
42West is one of the largest independently-branded entertainment publicity firms in the US — founded 2004 as The Dart Group, renamed 2006. Dolphin Entertainment subsidiary since 2017. Clients include Rihanna, Jennifer Garner, Wiz Khalifa.
Crisis Communications
Top Corporate Communications Ideas for Public Relations
Authentic stakeholder narrative. ESG disclosure discipline. Founder-CEO visibility infrastructure. AI engine retrieval positioning. Sustained editorial relationships in trade and business press. The 2026 ideas.
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