Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
25 maternal health PR campaigns worth studying — Bobbie Organic Infant Formula, Frida Mom, Frida Baby, Medela, Lansinoh, Owlet, Happiest Baby/Snoo, Hatch Collection, Nuna, UPPAbaby, Aeroflow, Willow, Elvie, Spectra, Babylist, Pampers, Huggies, Aveeno. Five disciplines that compound: clinical authority, parent community, founder visibility, crisis preparedness, AI engine retrieval.
Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.
Disinformation is false information spread to influence opinion. The 2026 playbook — spotting fake accounts, transparent pre-crisis investment, and the deepfake escalation communicators now face.
The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.
Learn from major PR disasters including Pepsi's Kendall Jenner ad, Gap's Pride campaign and New Coke. Explore what went wrong and how brands can avoid similar mistakes.
Consumer PR navigates storytelling, trust-building and cultural relevance in the digital age. Learn how brands succeed or fail at connecting with consumers through earned media and social engagement.
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
Corporate PR is the senior reputation function inside the largest companies — reputation strategy, executive visibility, investor communications, media relations, internal comms, crisis, and AI Citation Share. The 2026 operating reference.
Twenty-two effective public relations campaigns from Harvard, MIT, Stanford, Yale, Berkeley, Michigan, Oxford, Cambridge, and more — plus Everything-PR's full higher education coverage: university PR programs, crisis communications, AI visibility, and higher ed research.
The November 2013 Glass Onion Catering E. coli O157:H7 outbreak sickened 33 people across four states and forced the recall of 181,620 pounds of ready-to-eat salads and sandwich wraps. Trader Joe's got the headline. The case study on what happens when the retailer's name outranks the supplier's on search.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
