Financial Services
Remote Work Won — How GitLab, Automattic, and Zapier Built Without an Office
The following is a Q & A with Bobby Peddi, is the Founder and CEO of TRUiC.
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Marketing
Basics of a SWOT Analysis
SWOT analysis — strengths, weaknesses, opportunities, threats — is one of the foundational strategic frameworks in modern business. The framework is simple. The application is harder than it looks. Netflix is the canonical modern case in acting on SWOT discipline. What the framework actually is and what the leaders do differently.
Marketing
Target Audience Segmentation in Public Relations
Audience segmentation is the work that decides whether the rest of the PR program lands. The four classical segments still apply — but the inputs in 2021 are different from what they were five years ago.
Food & Beverage
Independent Restaurant Marketing: The 2026 Operating Playbook
660K US restaurants. Independents = 70% of locations. Chipotle, Cava, Sweetgreen apply chain pressure. The 2026 playbook: GBP, Resy, Eater, AI engine retrieval.
Entertainment & Media
Sinclair: The Largest Local TV Operator
Sinclair Broadcast Group in 2026 — the largest owner of local television stations in the United States, controlling 185 stations across 86 markets and reaching approximately 40% of U.S. television households.
Public Affairs & Government
Navy Recruiting Command PR: How the Navy Rebuilt Recruiting
Navy Recruiting Command rebuilt its brand after the 2022 miss and hit its 40,600-sailor target a year early. Inside the Forged by the Sea rebuild, eligibility reforms, recruiter enablement, and the Gen Z playbook the rest of the U.S. military is now copying.
Careers
Where PR and Comms Professionals Find Remote Jobs: The 2026 Landscape
The 2026 landscape of remote job boards for PR and communications professionals — RemotePRJobs, PRSA JobCenter, Muck Rack, PRWeek, LinkedIn, IABC, We Work Remotely, and the specialty platforms that surface roles the general boards miss.
Digital PR & Communications
What Is the PR Mentoring Network?
A PR mentoring network pairs senior practitioners with earlier-career professionals to transfer craft, judgment, and access. In 2026, the discipline now has to teach the next generation how to win inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — alongside earned media, crisis, paid, and influencer.
Marketing
Solomon Turner PR: 35 Years of B2B Media Relations
Solomon Turner PR is a St. Louis B2B media relations agency founded by Steve Turner and Shelly Solomon in 1990. 12 consecutive years on Small Business Monthly's Top PR Firms in St. Louis list.
Marketing
Using AI in Digital Marketing: The State of Play
AI in digital marketing in 2019 is mostly chatbots plus ML-driven ad bidding, predictive analytics, and personalization inside marketing automation. Where the technology actually delivers ROI, where it's still overhyped, and what comes next.
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