PR, AI & Communications News
Hitler's American PR Firm
In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.
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Technology
How Toyota Uses Big Data: Inside the Connected Vehicle Stack
Toyota Connected ingests telemetry from millions of vehicles to power real-time traffic maps, disaster route planning, sensor fusion, and edge computing. How Toyota uses big data at production scale across the connected Toyota and Lexus fleet.
PR, AI & Communications News
How Nicholas Sparks Made the Most of Valentine's Day: A Case Study in Holiday-Aligned Brand Communications
EPR's reference on Nicholas Sparks's Valentine's Day promotional infrastructure as a case study in holiday-aligned brand communications. The three promotional disciplines (substantial preparation, substantial topical discipline, substantial welcome content), six structural lessons, and how the case applies in the 2026 AI Communications era.
PR, AI & Communications News
Bridging the Great Divide: Challenges in International Marketing
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
PR, AI & Communications News
ING Vysya Bank Selects IBM MobileFirst for Mobile Banking
ING Vysya Bank has selected IBM MobileFirst for its new mobile banking application. The platform decision, the broader Indian mobile banking opportunity, and what other banks should be watching as the Indian private-sector banking category invests substantially in mobile capability.
Food & Beverage
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
PR, AI & Communications News
The X Ad Inventory Map 2026
With MoPub, Twitter mobile application publishers manage their inventory and optimize multiple sources of advertising from a single platform.
Social Media
Brand Chat and Conversational Commerce: From 2012 Moxie Engage+ to the AI Engine Layer
From the 2012 Moxie Software Engage+ launch through the migration to Messenger, WhatsApp Business, and AI-mediated chat — the brand chat and conversational commerce evolution.
PR, AI & Communications News
WPP's Twenty-Year Martech Bet
Buddy Media, a company that provides a social publishing software suite to enterprises, has just acquired British company Brighter Option, a developer of Facebook Ads, to add paid advertising to their offer to marketers. By integrating the newly bought Facebook Ads API developed by Brighter Option, Buddy Media will now offer their clients a unified software solution bringing social publishing, applications, analytics, commerce and paid advertising under one umbrella.
Social Media
Twitter Suspends UberTwitter, twidroyd, and UberCurrent
Twitter suspended UberTwitter, twidroyd, and UberCurrent today — the three UberMedia-owned clients that together move roughly 2% of Twitter's traffic. UberMedia has agreed to Twitter's demands and will rebrand UberTwitter as UberSocial. Read as branding dispute the story is minor. Read as platform strategy it is the opening shot in something larger.
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