Sports & Gaming
Kirk Ferentz and the Self-Audit: Why Iowa's Coach Hired a PR Team
Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries.
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Creator Economy
Earned Media Is Not Free. Creator-Economy Distribution Is The Real Free Channel.
Traditional 'free media' was never free. Creator-economy distribution actually is — if you build the audience asset.
Public Relations
Who are the 5 Largest PR Firms in the World?
Edelman, Weber Shandwick, Burson (the 2024 BCW+H+K merger), FleishmanHillard, Real Chemistry. The 2024-2025 top-five PR firm landscape, plus the IPG-Omnicom deal.
Communications States
South Korea PR Firms 2026: Leading PR Agencies in Seoul
The leading PR firms in South Korea — Seoul independents and the local offices of global networks serving Samsung, Hyundai, LG, SK Group, K-beauty, K-pop, gaming, fintech, and multinational clients.
Marketing
How Public Relations Drives Direct Response Marketing
Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Crisis Communications
Fitbit's Heart Rate Crisis — Ten Years Later
The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.
Editorial
PR's Family Foundations — Inside The 990s
A look inside the family foundations of leading independent PR firm owners — Edelman, Rubenstein, Finn, Sitrick, Torossian, and the Catskill Mountain Foundation — through the lens of their most recent IRS 990 filings.
PR, AI & Communications News
PR Surveys Done Well: The Anatomy of a Survey That Actually Travels
Survey: 72% of Parents Of PR Pros Don't Understand What Their Kids Do & 41% Of Spouses Of Those Who Work In PR Don't Get It!.
Insights & Strategy
The 2026 PR Year in Review: AI Communications Becomes a Category
The 2026 PR Year in Review: eleven story arcs that defined the year communications stopped being a 2014 discipline — Bud Light's close, AI Communications as a category, GEO outgrowing SEO, holding-company repositioning, and the landmark reputation cases the AI engines now cite forever.
PR, AI & Communications News
The Messenger Framework: Who Should Deliver the Message
Who delivers a message determines whether it lands. The Everything-PR Messenger Framework — CEO, founder, employee, customer, influencer, third-party validator — and the five dimensions that decide which one carries the message.
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