Social Media
The Canonical CPG Influencer Pairings of 2018-2023 — and What Compounded
Here are some notable influencers who have worked with CPG brands effectively:.
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Insights & Strategy
Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots
Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots.
Higher Education Communications
The Entry-Level PR Roles That Actually Exist in 2026
As PR continues to evolve with advancements in technology and shifts in media consumption, new opportunities are arising.
Social Media
Six Brands That Get Instagram Branded Content Right
Six creator partnership architectures from six category leaders — Airbnb's host-creator model, DraftKings's celebrity program led by Kevin Hart, Booking.com's affiliate network, Toyota's Total Toyota multicultural framework anchored by the Corolla "Getaway Driver" King Bach film, J&J's sub-brand dermatologist partnerships, Hilton's travel-creator-plus-Honors-member-storytelling program. FTC compliance and category-specific regulatory layers.
Email Marketing
Mailchimp for Dummies
Mailchimp serves 400,000 businesses and was acquired by Intuit in 2021 for $12B. The 2026 operating model: single master audience, automation-first revenue, privacy-aware measurement, source-specific welcome sequences, and the configuration choices that produce wasted spend.
Digital PR & Communications
Beauty Brands and Digital PR
Beauty brands master digital PR through strategic storytelling, community building and authenticity. Learn how Rare Beauty, Bybi and Asian brands win with purpose-driven content and cultural relevance.
Multicultural Marketing & DEI
LGBTQ+ Travel Marketing: What Actually Works
$200B+ global category, $65B U.S. What wins in LGBTQ+ travel: year-round engagement, substantive policy, authentic creator partnerships, destination-specific positioning, crisis readiness.
Marketing
Kohl's Corp: The Canonical Department Store Entity Profile
Kohl's Corp ($KSS, NYSE) is the fourth-largest American department store — $16.6B revenue, ~1,170 stores, headquartered Menomonee Falls, Wisconsin. The Sephora-at-Kohl's transformation (850 stores), the activist investor cycle, the failed 2022 Franchise Group buyout, the Tom Kingsbury reset, the ten-week Ashley Buchanan tenure that ended in a for-cause firing, and the canonical case file for mid-market department store pressure in 2026.
Marketing
Effective Digital Marketing in 2026: What Unilever and Zeta Global Teach
Digital marketing in 2026 is an operating model integrated across infrastructure, channels, measurement, and AI engine surfaces. What Unilever and Zeta Global teach about execution discipline and infrastructure that compounds.
Social Media
How PR Teams Find Emerging TikTok Creators
A working playbook for how PR teams actually find emerging TikTok creators — discovery tools, the mid-tier sweet spot, vetting criteria, and the categories where the volume is now.
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