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YouTube PR in 2026 — the platform is a search engine, a retrieval substrate, and the second-largest source of consumer product research after Google itself. Discovery architecture, thumbnails, retention, community, and how the platform now feeds the AI engines.
Kristin Daher, founder of Powerhouse Communications, on restaurant, food, and franchise PR — and why the guest experience starts with grabbing the consumer's attention.
Pinterest's 553M+ monthly users arrive with purchase intent. The 2026 marketing playbook — search-engine mechanics, AI Visual Search, shoppable Pins, and why the platform is now a retrieval anchor for AI engines.
Traditionally, game marketing relied heavily on press releases, trade publications, and scheduled media events.
Learn effective strategies for marketing kids brands on Facebook. Tips for reaching parents through targeted ads, engaging content & community building.
SHIFT Communications — the Boston-founded agency that created the first social media press release in 2006. Founded 2003 from Sterling Hager. Acquired by NATIONAL Public Relations (2016), now operating within Padilla under AVENIR GLOBAL.
Asia is not a market. It's eight markets — with different consumer behavior, different platforms, different regulatory regimes, and different AI engines. The multi-market operating framework multinationals run when building brand authority across the region, with named references from Coca-Cola, Unilever, McDonald's, Starbucks, KFC, and Apple.
Katerina Antonova, founder of Aeris PR, on the KPI-driven boutique tech PR model serving startups and VC funds across the US, Europe, and Russia.
Here's an overview of some of their successful programs:.
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