Event & Experiential
“Live” to Virtual Shifting
The pandemic known as COVID-19 has already disrupted many events, spring expos, conferences and other plans for large gatherings.
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Results for “Influencer Marketing”
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Insights & Strategy
Florida's Vaccine Communications Broke in 2020 — Here's What Replaced It
Florida’s public-health communications operation runs across 23M residents, 67 county health departments, and a fundamentally different political environment than existed pre-2020. The vaccine communications architecture, the COVID-era shift, and the operating reality FDOH navigates in 2026.
Insights & Strategy
Credit Card or BNPL? What Six Years of Digital Installment Data Actually Says
Credit card debt continues to rise, according to U.S.
PR Firms & Communications Agencies
rbb Communications: PR Firm Profile
rbb Communications is an independent, woman-led integrated communications agency founded 1975 in Miami. Six-time national Agency of the Year. CEO Christine Barney, APR (since 2001) appointed first two-term chair of Miami-Dade Beacon Council Nov 2025. Trademarked Breakout Brand strategy. ~122 employees, PROI Worldwide network.
Cannabis
Cannabis Brand-Building Through Celebrity, Creator, and Cultural Partnerships: The Documented Cases
Snoop. Houseplant. Tyson 2.0. Willie's Reserve. Charlotte's Web. Leafly. The documented cannabis brand-building cases that compound across years.
Insights & Strategy
How Toyota and Southwest Turned Crises Into Trust
Toyota's 2025 hybrid battery recall and Southwest's 2025 operational disruption — two crisis-PR cases that strengthened trust instead of eroding it. Side-by-side across seven operating dimensions.
Marketing
25 Best Coffee Brand Marketing Campaigns
The 25 campaigns that built the modern coffee economy — Starbucks PSL, Nespresso/Clooney, Dunkin' rebrand, Blue Bottle, Death Wish Super Bowl, Oatly, Luckin Coffee recovery, and the adjacent categories that reshaped the shelf. Named brands, dates, dollar figures, and the AI-era layer.
PR, AI & Communications News
Savoring Success: How Effective PR Campaigns Transform Food Brands
A food brand goes from obscurity to household name through PR that connects on lived consumer truth — not feature-and-benefit copy. Storytelling discipline, retail timing, creator amplification, and the metrics that compound.
Corporate Communications
Corporate Communications Challenges and How to Solve Them
Compressed attention. Fragmented audiences. AI-driven content saturation. Employee voice through Glassdoor and Blind. ESG disclosure load. Six recurring challenges in modern corporate communications and the operating responses.
Insights & Strategy
5W Public Relations Founder On PR Collaborations
Brands are always looking for new ways to stand out and get noticed in the world of public relations.
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