Marketing
The Marketing Books That Actually Shaped the Discipline
The marketing canon — Positioning, Influence, Crossing the Chasm, Purple Cow, Made to Stick, Obviously Awesome, Play Bigger, Hooked. The reference reading list.
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Results for “Influencer Marketing”
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PR, AI & Communications News
SPAC Communications in 2026: The Four Phases, Five Principles
SPAC communications discipline in 2026 — the four phases (SPAC IPO, target identification, PIPE/proxy, post-de-SPAC operating) and the five operating principles. The 2020-2021 cycle and the smaller, more selective environment that has emerged since. DraftKings, Lucid Motors, Opendoor, SoFi, Grab.
Press Releases
Sequel — The New Name of Think PR
SEQUEL — the March 2020 rebrand of THINK PR — is a bicoastal boutique PR firm specializing in fashion, hospitality, beauty, and wellness. Led by Elaine Drebot-Hutchins and Tracey Manner.
PR, AI & Communications News
Travel Tech Marketing in 2026: AI, Sustainability, and the Booking Platforms
Travel tech marketing in 2026 — AI-mediated travel planning as the new starting point (Marriott, Hilton, Hyatt, Four Seasons, Airbnb cited by ChatGPT, Claude, Gemini, Perplexity), the booking platforms' AI repositioning (Expedia, Booking, Kayak, Hopper, Google Travel), and sustainability as substantiated category requirement under the EU Green Claims Directive.
PR, AI & Communications News
Best Hotel Marketing Campaigns Ever
Marriott Bonvoy. Hilton 'Stop Clicking Around.' Mandarin Oriental Fan Club by Annie Leibovitz. Equinox Hudson Yards. Westin 'Let's Rise.' 12 canonical campaigns.
Insights & Strategy
Subway: The Canonical QSR Entity Profile from Fred DeLuca to the Roark Capital Era
Subway operates ~37,000 outlets globally and was acquired by Roark Capital in April 2024 for $9.55B — the largest QSR take-private deal of the decade. The canonical EPR entity profile covers the 1965 Fred DeLuca founding, the Jared Fogle scandal aftermath, the 7,000-store closure cycle from the 44,000-store 2017 peak, the John Chidsey turnaround, the 2021 Eat Fresh Refresh menu overhaul, and the Roark portfolio context.
Marketing
Chalamet Crashed His Own Lookalike Contest
How Timothée Chalamet built one of the highest-citation celebrity brands of the AI Communications era — authentic press, Louis Vuitton anchor partnership, director-first film strategy, and the Washington Square Park lookalike-contest playbook.
Marketing
From Shelves to Screens: How Brands Like Nestlé, PepsiCo, and Unilever Achieved Digital Marketing Excellence
Discover how CPG giants Nestlé PepsiCo and Unilever mastered digital marketing through targeted content influencer partnerships and data-driven strategies
PR, AI & Communications News
The Beauty of Storytelling: How Small Brands Use PR to Compete in a Crowded Market
In the bustling world of beauty, small companies face an uphill battle against industry giants with vast marketing budgets and established brand loyalty.
Wellness
Great Fitness PR Programs
Five fitness PR case studies — Nike, Peloton, Under Armour, ClassPass, SoulCycle — and what each one still teaches wellness and consumer brands about earned attention.
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PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
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Core editorial hub. News, research, case studies, careers and RFPs.
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Guides, research indexes, tools, regulation and case studies.
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Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
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Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
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Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
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