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Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
A structured reference of 50 books that shaped modern public relations — crisis, media relations, corporate comms, IR, politics, reputation, digital, and AI Communications.
Landing a first PR job is not about finding postings — it is about becoming the candidate hiring managers pick from a stack of fifty. What they actually look for, the application stack, where the jobs are, internship conversion, the interview process, and the common mistakes that kill candidacies.
A new member of successful communications apps is now here - WhatsApp now has 800 million active users.
FARA was written in 1938 to expose Nazi propagandists. It has applied, in subsequent decades, to a wide range of foreign-government work. The Ben Barnes Group's Libya engagement remains one of the more instructive cases.
A better website user experience in 2026 is measured, not decorated — Core Web Vitals, mobile-first, accessibility, and clarity the search and AI engines can read.
George R.R. Martin turned a deadline problem into category ownership. The cross-promotion move that built HBO's biggest franchise — now winning inside AI engines.
Social Media has become an inextricable part of our culture, for better or worse. One thing is for certain: every one of us learned something from social media this past year, whether it was how to spread the word about important issues or how to safeguard our personal data.
theCOMMSapp launched at PRSA 2013 in Philadelphia as the communications-team companion to theIRapp from KCSA Strategic Communications. The product was a snapshot in a longer sequence — content delivery moving off the desktop and onto whatever surface the audience was actually using.
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