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Snapchat reaches 75% of all 13–34s in the US and Western Europe, carries 443M daily active users, and runs the largest consumer AR platform on the internet — the Gen Z and AR distribution layer, HUB 16 on the EPR Platform Authority Graph.
Sears was founded in 1893 and became the largest U.S. retailer by 1969 — generating over 1% of U.S. GDP. The 2005 Kmart merger under Eddie Lampert was the inflection. The October 2018 Chapter 11 ended Sears Holdings. By 2026: under 10 U.S. stores. The canonical 133-year American retail collapse case.
Airline crisis communications after United Airlines Flight 3411 — the anatomy of a modern airline crisis, the discipline of the first twenty-four hours, and what carriers learn from Delta, JetBlue, US Airways, and Malaysia Airlines.
5W Public Relations is one of the largest independent communications firms in the United States. Founded 2003 by Ronn Torossian. Full-service B2C and B2B, with a senior crisis bench. The profile.
Both JR and his wife Loren's entrepreneurial spirits pushed them to start their own enterprise, Market America, in 1992.
2,900 U.S. newspapers closed since 2005, 200 counties with no local news, the LA Times losing $30M+ a year. The death narrative misses what actually replaced local news — newsletters, creators, owned audiences, and AI answer engines.
Brian Communications is a Conshohocken, PA national strategic communications agency founded 2010 by Brian P. Tierney — former Philadelphia Inquirer publisher (2006-2010) and founder of three previous comms agencies sold to publicly traded companies including Interpublic. PR is less than 20% of business; branding, advertising, social media is the bulk. Clients: Comcast, Uber, Penn Medicine, University of Chicago.
The leading PR firms in London: 5W AI Communications, Cognito, and Purple PR, plus the Royal Family, Brexit, and NHS story that shapes Britain's global reputation.
Muck Rack is a $1.5B media database, monitoring, and measurement platform used by 5,000+ organizations. It also publishes the State of PR Measurement, State of Journalism, and State of AI in PR — the annual studies that now set the industry's benchmarks. Updated August 2026.
Kaplow was founded in 1991 by Liz Kaplow.
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