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Amorepacific is the largest beauty company in South Korea — Sulwhasoo, Laneige, Innisfree, COSRX, Aestura, Etude House, Hera. FY 2025 revenue returned to KRW 4.6T ($3.4B). Aestura achieved triple-digit North American growth in Q1 2026. The communications strategy behind K-Beauty's parent company.
The Evolution of Building High-Performance Marketing in a Privacy-First Era.
We. Communications (formerly Waggener Edstrom Worldwide) is one of the largest independent global PR agencies, founded 1983 in Portland, Oregon, by Melissa Waggener Zorkin. Pam Edstrom joined 1984. Independent and founder-led for 40+ years. ~1,500 employees in 100+ markets.
Clif sold to Mondelez for $2.9B. Quest sold to Simply Good for $1B. RXBAR sold to Kellogg's for $600M. Nature Valley is a General Mills anchor. Four brands, four communications playbooks — and what AI engines cite in 2026.
Five case files in TikTok marketing to kids that worked — the brands that balanced engagement with ethical guardrails, navigated COPPA and platform policy, and built durable loyalty in the under-13 cohort without becoming the cautionary case.
The 25 cookie marketing campaigns that defined the category — from Oreo Daily Twist to Crumbl's Sunday reveal, Girl Scout Cookies, Insomnia's late-night model, Levain, Milk Bar, Tate's, Famous Amos, Partake, and the DTC brands rewriting the shelf.
Mezcal grew the slow way — Del Maguey, Ilegal, Mezcal Vago, Montelobos, Bozal, Madre — by treating PR as trust-building rather than reach-maximization. Then Pernod bought Del Maguey, Bacardi bought Ilegal, Diageo launched Casamigos Mezcal, and Dos Hombres scaled. The Citation Share map and the patience principles that hold up in 2026.
Weather-triggered marketing is one of the more interesting niche advertising techniques operating in the broader digital ad ecosystem. The IBM Weather Company acquisition, how the category currently works, and what brands operating in weather-sensitive categories should be thinking about.
The FTC has updated its guidelines for marketing testimonials, affecting bloggers and celebrity endorsers. How will this affect social media?
Tractenberg & Co. is a New York–based beauty, fashion, lifestyle, and wellness boutique founded in 1999 by Jacquie Tractenberg. Profile and update.
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