Industry Leaders
Mariela Ivanier: Founder, VERBO Comunicación, Argentina
Mariela Ivanier founded VERBO in Buenos Aires in 1993, building a strategic and crisis communications firm behind cases including AMIA and Papel Prensa.
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Results for “AI Communications”
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Crisis Communications
The First 24 Hours of a PR Crisis: A Step-by-Step Playbook
PR crisis management in the first 24 hours determines the trajectory of everything that follows. The step-by-step playbook for the most consequential window in any crisis response.
Technology
SEO Platforms vs. GEO Startups: $300M in Funding, the Incumbent Response, and the 2026 Market Split
$300M+ in venture funding across two dozen GEO startups. Profound at $1B. Bluefish claims 10% of the Fortune 500. Peec AI grew to $4M ARR in ten months. Ahrefs, Semrush, Conductor, BrightEdge, HubSpot push back with GEO modules. The funding table, the incumbent response, and the three structural questions for 2027.
Financial Services
Fintech PR: Citation Share, Not Press Hits
Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.
Careers
The Anthropic and Microsoft Studies Agree: The PR Career Ladder Is Being Rebuilt
More than half of communications tasks now overlap with what LLMs already do. The data says the field isn't dying — it's restructuring around the practitioners who use AI.
Crisis Communications
How Toyota and Southwest Turned Crises Into Trust
Toyota's 2025 hybrid battery recall and Southwest's 2025 operational disruption — two crisis-PR cases that strengthened trust instead of eroding it. Side-by-side across seven operating dimensions.
Education & EdTech
The Entry-Level PR Roles That Actually Exist in 2026
As PR continues to evolve with advancements in technology and shifts in media consumption, new opportunities are arising.
Corporate Communications
White-Collar Crime PR: How Litigation Communications Actually Works in 2026
White-collar crime PR is the discipline of managing reputation through investigation, indictment, trial, and recovery. The two operating models (transparency vs. containment), the modern reference cases (SBF, Holmes, Boeing), and the AI engine substrate shift that now defines post-matter reputation work.
Crisis Communications
The Five PR Disciplines That Actually Move the Needle
Five PR disciplines that actually move the needle — cultural position, founder visibility, original data, crisis architecture, and AI engine optimization. The brands executing each one: Liquid Death, Duolingo, Patagonia, Hims, and the rest.
Financial Services
Apple Pay Owns the Wallet Answer
The inaugural Mobile Wallets Citation Share Index 2026 — which mobile wallets and P2P payment apps ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Apple Pay holds 28.6%. Venmo owns P2P. Zelle carries a fraud caveat.
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PR Firms Directory
Flagship anchor. Every firm, every name. 489 agencies indexed by specialty, region and people.
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Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
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