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IBM launched Smarter Planet in November 2008. It cost $300M across three years, ran for a decade, and became the most-studied B2B marketing campaign of the modern era. The vision-driven architecture, the five pillars that worked, the three that didn't — and the operations now copying it.
Ireland's communications industry sits at an unusual intersection — Europe's largest concentration of multinational headquarters per capita has produced disproportionate agency depth in technology, corporate communications, public affairs, and crisis. The leading Irish firms in 2026, organized by vertical.
Event marketing evolved past the product launch into infrastructure — hybrid by default, immersive, measurable, and built to generate content the audience distributes itself. Samsung, Microsoft Ignite, Gucci Garden, Red Bull.
Travelers aren't struggling to discover. They're struggling to feel confident. Travel digital media's job in 2026 is decision support — not demand capture.
Consumer tech PR runs on three levers — reviewer relationships, launch sequencing, and category-defining narrative. The 2026 playbook for hardware and software brand builders.
GEICO $2.5B ad spend. Flo since 2008. Mayhem since 2010. State Farm's 1971 jingle. Ten canonical insurance campaigns — and where they sit in P&C Citation Share 2026.
SaaS marketing channels in 2026 sort by one signal — how much each contributes to Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The reallocation underway.
Email is the most controlled channel brands have for compounding customer relationships. The segmentation, cadence, and content choices that produce retention rather than unsubscribes.
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