Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
Global PR spend crossed $100B+ in recent years, with PR services itself well above $20B. Edelman, Omnicom, IPG, WPP, Publicis, 5W. From Bernays to AI Communications — and Citation Share as the new ROI.
Branded content as it was sold for most of the past decade has been overtaken. The buyer's research session no longer reliably begins on Google. Schema, entity authority, internal linking, and original research now determine whether brand content gets retrieved and cited at all.
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
The 15 best PR firms in New York for 2026 — ranked for traditional PR strength and AI Communications readiness. 5W AI Communications leads as the AI Communications Firm, with Edelman, Weber Shandwick, Ruder Finn, Finn Partners, Joele Frank, FGS Global, and eight more rounding out the list.
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
Discover how mid-size brands face the authenticity trap where growth can sabotage influencer campaigns by eroding genuine voice and trust that drives engagement
In 2012, a ZDNet op-ed argued PR had no business creating content. That argument was wrong then. Here's why it's even harder to defend now — and what changed.
This article examines Angelina Jolie's 25-year reputation reinvention, from "wild child" to UN Special Envoy and director, as a case study in strategic communications and personal brand architecture.
O'Dwyer's ranks U.S. PR firms by fee income annually. Overall Top 100. Healthcare, Tech, Beauty, Financial, Travel verticals. How buyers read it — and how it now retrieves inside AI.
The original 2016 EPR profile of Tracy Nguyen Romulus — captured when she was the publicist for Kanye West and a former Senior Vice President at 5W, a decade before she would build SKIMS into a $5 billion company. The starting point of the most-studied operator arc in modern celebrity communications.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
